I Love Mortgage Brokering

585: 3 Steps to Doubling Your Webinar Conversions

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
How you end the webinar will help or hurt your chances of conversion;
The 3-step process you can use to double your conversion rate; and
A trick for promoting your webinar
 
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I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
 
In this episode, I dive into the essential steps for doubling your conversion rates on webinars. Whether you've been following my series or just tuning in, this episode is packed with practical tips that can make or break your webinar's success.
How webinars serve as a powerful tool for generating high-quality leads.
The benefits of a well-structured webinar in building trust and authority.
The need for a clear and compelling CTA at the end of the webinar.
How a 21-day email sequence can address pain points and encourage action.
The “Finger Snap” question as a tool to identify the biggest challenges in your business.

584: 5 Tricks to Filling Your High Converting Webinar (Pt 2 of 2)

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
How to increase your email open rate and click rate by up to 50%;
A trick for getting more people to see your social media posts about your webinar; and
Why you should be inviting your past clients to webinars 
 
If you have not already listened, check out Part 1 of this series.
-> 5 Tricks for Creating a High Converting Webinar
 
Check out a webinar I created on how we help mortgage brokers earn more through transparency, support and training. 
-> Why BRX? 
 
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I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
In this episode, I'm diving into the second part of our webinar series. Last time, we talked about how to create a high-converting webinar. Now, it's time to fill those seats. I'll be sharing my top five tricks to increase your open rates, get more visibility on social media, and why inviting past clients—even those you think won’t be interested—is a game-changer. If you've struggled with getting people to show up, this episode is packed with actionable tips to turn that around. 
How to utilize the “Resend” feature with a new subject line to double your open rates.
Call clients and network personally to invite them to your webinar, boosting attendance and creating referral opportunities.
Encouraging comments on social media posts instead of sharing direct links to drive engagement and improve algorithm visibility.
Using tactics like adding webinar details to your email signature and inviting high-profile individuals to help promote your event.
Partner with real estate agents and other professionals to use their lists for promoting your webinar and driving attendance.

583: 5 Creative Marketing Ideas - John Lee

Today, we're joined by John Lee of Arise Mortgage. 
In this episode we will cover:
How he adds value with FA’s and Accountants;
How he stays in touch with his pre-approvals;
How his podcast helps him build his network; and
His creative use of Christmas cards and birthday messages
 
To connect with John, you can check out the links below:
Facebook
Instagram
LinkedIn
Website
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
In this episode, John Lee and I discuss the five innovative marketing strategies designed to elevate your mortgage brokerage business. John Lee, a top-performing mortgage broker from Vancouver, joins us to share his creative approaches that make a significant impact with slight adjustments. Throughout our conversation, you’ll discover how John incorporates early conversations with financial planners and accountants, effectively uses an eight-week pre-approval campaign and leverages his podcast to expand his professional network. John’s unique methods for client engagement, such as sending personalized Christmas cards and birthday messages are also tackled. These small yet thoughtful gestures leave a lasting impression on clients and help generate more referrals. You’re going to find this episode truly enjoyable.
In this episode, we will cover: 
John’s transition from financial advisor and property manager to mortgage broker.
Importance of early conversations with financial planners and accountants.
Implementation of an eight-week pre-approval campaign.
Leveraging a targeted podcast to expand professional networks.
Creative client engagement with personalized Christmas cards and birthday messages.
Offering value-added services to stand out in the competitive market.
Building a referral network with financial planners and accountants.
Automated follow up emails with valuable content for clients.
Personalized voice recordings for birthday wishes.
Launching a podcast focused on the Asian Canadian community.

582: 5 Tricks For High Converting Webinars (Pt 1 of 2)

In this short 10-minute podcast series, Scott shares 5 tricks to make your webinars convert. 
In this episode, we will cover:
Why the title matters;
The 3 I’s: Impact, Intrigue and Interaction;
How to include authority;
Focus on the problem from their perspective; and
2 different CTA’s you can use to increase your conversions 
 
If you find this useful, please subscribe to your favorite player. 
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
In this episode, I'm going to share five tips for creating high-converting webinars. Webinars have been a key part of my work for the last eight years, and I've conducted countless sessions while also taking extensive training on the subject. Whether you're targeting first-time buyers, investment clients, or any other audience, a great webinar is an incredibly powerful way to engage with a large group of people. Webinars can be very useful if you do them right. Come with me as I go over these tips for better meetings that will get more people to participate and lead to sales. This is something you'll definitely want to pay attention to if you're looking to improve your webinar game.
We will focus on:
Craft compelling titles to boost attendance. 
Use the “three I’s” to engage the audience (Impact, Intrigue and Interaction). 
 Highlight negative consequences and offer solutions.
Focus on sequencing and understanding audience issues. 
 Establish authority through case studies.
Personalized follow up for conversion.
Storytelling to emphasize consequences and solutions.
Use “assume close” and “two choice close” for effective sales.

581: The Top 4 Commercial Financing Myths - Tuan Luong

Today, we're joined by Tuan Luong. He is a commercial financing genius based out of Vancouver, BC. 
 
In this episode we will cover:
How to finance residential files through commercial channels
Rentals with up to 95% LTV
Buying your commercial space? You can finance up to 110% LTV
Commercial is not just real estate
To connect with Tuan Luong, you can check out the links below:
Instagram
LinkedIn
Website
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb

580: My Single Biggest Productivity Hack

In today’s episode, I am going to share my single best productivity hack. 
 
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
Why I can’t follow the Alex Hormozi morning routine and what I do instead;
The best way to get your important tasks done; and 
How to find time every day for your high priority tasks. 
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit:www.finmo.ca/ilmb
Hey everyone! In today's episode, I'm excited to share with you my single best productivity hack. As someone who suffers from ADD and often finds myself chasing squirrels, this hack has been an absolute game changer for me. Now, keep in mind, this is going to be descriptive, not prescriptive—it works wonders for me, but it might not be for everyone.
 
I'll walk you through the details of how I set this up, and for those of you watching on YouTube, I'll be sharing my screen so you can see exactly what I'm talking about. If you're only listening, don't worry—I'll do my best to explain everything clearly.
Aggressive physio and consistent stretching to improve mobility and recovery
Having a dedicated focus time before the first meetings of the day.
Benefits of daily tracking tools like a street tracker for body weight
Aligning daily tasks with quarterly goals in key areas like finance, marketing, and training.

579: This One Idea Will Make Your Business Scalable

Do you want to build a business that you can double, triple, or even quadruple in size?
 
In a word, do you want to make your business scalable?
 
I am going to share with you where this idea came from. Hint: it’s not mine; it’s actually something that Bezos requires all of his executives to learn.
 
In this episode we will cover:
The Theory of Constraints;
3 Examples of Constraints in brokers businesses; and
The Finger Snap Question
 
The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt
 
In line with that, please take a minute to leave us a review on Apple or Spotify. 
 
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I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
 
In this episode, I dive into strategies for identifying and eliminating business constraints to achieve growth. Drawing inspiration from Jeff Bezos and Eliyahu Goldratt’s book, “The Goal,” I share practical advice for mortgage professionals on streamlining operations and enhancing workflow efficiency. Hear real-life examples from top mortgage brokers and discover actionable steps to tackle issues like underperforming staff, inefficient processes and poor time management.
 
In this episode, we will cover: 
Importance of pinpointing constraints in your business operations.
Insights from Jeff Bezos and the book, “The Goal” by Eliyahu Goldratt.
Practical methods to address and eliminate identified constraints.
Real world tactics for improving workflow efficiency.
Compelling stories from high performing mortgage brokers who overcame their unique challenges.
Example of Dion, who optimized his file submission process to lenders.
Development of tailored action plans to reduce stress and foster sustainable business growth. 
How treating your mortgage process like a factory line can enhance workflow.
Asking the right questions to uncover business constraints.
Strategies for training staff and maintaining consistent prospecting efforts.

578: The Million Dollar Strategy I Wish I Learned Sooner

This one strategy has made more than a million dollars… and I wish I would have learned it sooner.
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
The 3 types of coaching; 
How to virtually eliminate voicemails; and
Where to find expert coaching
Check out my Linktree for any upcoming events or training
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com  
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: https://www.finmo.ca/ilmb 
 
In this episode, discover actionable strategies to streamline your mortgage business and achieve financial success. Learn how clear communication channels can enhance workflow and client service, and hear a real life example of how shifting from voicemails to email can boost efficiency. I also delve into the transformative power of collaboration, coaching and peer learning with insights from an upcoming webinar featuring Wally, a top mortgage broker from Texas. Plus explore the benefits of open book management, profit sharing and the important role of mentorship in overcoming business stagnation. 
 
In this episode, we will cover: 
Clear communication channels improve workflow and client service. 
Real life examples of a broker overwhelmed by voicemails and how shifting to email communication enhanced efficiency.
Gain outside perspectives to uncover simple yet effective solutions.
Insights into an upcoming webinar with Wally who will share his strategies for building a robust referral network in tough markets.
Plans for implementing open book management and profit sharing inspired by “The Great Game of Business.”
Peer to peer mentoring sessions for exchanging valuable feedback and business performance analysis.
Role of coaching and mentoring in overcoming business stagnation and achieving growth.
Finding the right mentors and coaches to solve existing problems and drive business success.

577: How to Turn Problems Into Profit - Jesse Hazen Mallery

How to turn problems into profit.
 
Today, we're joined by Jesse Hazen Mallery. He has only been brokering for 2 years, but has been crushing it. 
 
In this episode we will cover:
How to use your process as form of prospecting; and
How problem solving for his lender partners helps him fund more mortgages
 
To connect with Jesse you can check out the links below:
Jesse Hazen Mallery
Instagram
Facebook
LinkedIn
 
Follow me on Instagram!
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
In this episode, we feature Jesse Hazen Mallery, an accomplished mortgage broker, who delves into the nuances of the mortgage industry and shares his experience transitioning from finance to mortgage brokerage. Jesse discusses the key to creating a successful mortgage experience for clients, focusing on process-driven strategies, proactive problem-solving, and effective communication. He explains how empathy, consistent updates, and personalized touchpoints can enhance client and partner relationships. Additionally, Jesse offers practical tips on improving efficiency through delegation, integrating checklists into CRM systems, and conducting thorough pre-work to prevent fraud.
In this episode, we will cover: 
Understand how being process-driven can improve business and client experiences in the mortgage industry
Learn about transferring skills from different industries to mortgages and the challenge of learning lender policies
Discover the role of empathetic and proactive client communication in maintaining comfort and trust
Recognize the importance of consistent communication touchpoints throughout the mortgage process
Improving legal transaction processes for quicker closings and positive feedback
How delegating technical tasks can help focus on core business activities like problem-solving and client communication
The value of thorough pre-work and preemptive problem-solving to maintain reputation and avoid future issues

576: How to Legally 5X Your Database

In this short 10-minute podcast series, Scott shares how Wally 7X his database and continues to grow in a very challenging market. 
 
In this episode we will cover:
 
Create a client concierge plan for your database;
Track your outbound referrals; and
Have a business conversation with your referral partners
 
To Register for Scott’s Upcoming Webinar with Wally
-> How to Build a 6 Lane Highway of Referrals  
 
Follow me on Instagram  
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
Discover Wally Elibiary’s transformative “5X Database Strategy” that grew his client base from 4,000 to 28,000 homeowners. Learn actionable tactics to boost referrals and build a powerful marketing system, including insights from Chip and Dan Heath’s “Switch.” Tune in for a deep dive into leveraging tools like Homebot.ai and creating structured touchpoints to elevate your business, plus get details on an exclusive upcoming webinar for more in depth strategies. 
 
In this episode, we will cover: 
Wally Elibiary’s 5X database strategy.
Nurturing existing databases.
Three key steps for replicating Wally’s success.
Leveraging “bright spots” for effective marketing.
Building a robust marketing system tailored to your audience.
Using Homebot.ai and structured touchpoints.
Generating referrals for yourself and key partners. 
Strengthening partnerships through understanding the value of referrals.
Tracking and dollarizing referrals.
Regular business conversations with partners.
Combining referral tactics with niche marketing for solidifying referral networks.