I Love Mortgage Brokering

561: How To Generate Inbound Leads from Social Media

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover: The only 4 types of posts you need to create; How to get 100’s of people to open their DM’s to you; and How to all this by creating one 10 minute piece of content
Want to view all the templates and links Scott shares on this episode?
-> Content Strategy Document docs.google.com/document/d/15JB_nyoGlBI7TKbuNFKUditQG-64rVzlWdaz-svGEhE/edit?usp=sharing
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
In this episode, I'm excited to share with you a powerful strategy for generating inbound leads from social media that I learned at a mastermind event in Orlando. Over the past four months, I've applied this strategy to my own business with tremendous success. Today, I'm going to break it down step-by-step, so you can implement it too.
In this episode, we will cover: 
The exact steps I took to start generating leads from social media
Real-life examples and case studies of how this strategy works
Tips and tricks to optimize your social media profiles for maximum engagement

560: From Flipping Cars to Funding Mortgages - Geo Haddad

Today, we're joined by Geo Haddad include 1 to 2 interesting facts about guest
 
In this episode we will cover 
How to use communication to generate referrals; 
The 1:3:5 Planning Method and Geo’s goal to fund 25 files in the next 12 months; and 
How Geo took one challenging file and turned it into 7 more closed loans
 
To connect with Geo you can check out the links below:
Instagram: instagram.com/iamgeohaddad/reels/ 
Facebook: facebook.com/iamgeohaddad/ 
LinkedIn: linkedin.com/in/geohaddad/ 
Website: geohaddad.com
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram (instagram.com/scottpeckford/)
 
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
In this episode, we have the incredible Gio Haddad, a man who has seamlessly transitioned from flipping cars to dominating the mortgage industry. Join us as we delve into his journey, exploring how he went from dabbling in automotive deals to orchestrating real estate wins and earning the title of the 'mortgage magician'.
 
In this episode, we will cover: 
Gio’s approach to communication and problem-solving within the mortgage industry.
How communication and relationship-building in real estate can significantly boost referrals and business growth.
The pitfalls of new agents focusing too much on branding elements instead of building strong referral partnerships.
The importance of maintaining communication with clients and referral partners

559: The Costco of Mortgage Companies

Why is Costco Successful?
They have built a High Volume, High Value & Low Margin business. Unlike most retailers, they earn 72% of their revenue from membership fees.
Today Scott shares how he has modeled BRX Mortgage after Costco and why he believes it will transform the way the mortgage industry works.
BRX is a High Volume, High Value, & Low Margin Business.
If you want to find out more about BRX check out any of the following:
Pro Webinar – Full Program Breakdown 
How to create Passive Income through BRX Revenue Sharing 
How to earn 100% Commission at BRX? 
BRX Stock Options – Why we believe in shared equity with our agents 
Why does no one talk about Volume Bonus? 
The BRX Un-Contract 
What do I get for $150/Month Membership Fee? 
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram!
I Love Mortgage Brokering is brought to you by Finmo.
 
To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
Today, I'm excited to discuss how we're applying Costco's business model to the mortgage sector. We've seen how Costco's strategy of low margins and high volume, coupled with membership revenue, has led to its remarkable success. At BRX Mortgage, we're mirroring this approach by prioritizing growth, transparency, and delivering exceptional value to our agents.
In this episode, we will cover: 
Comparison of Costco's business model to the mortgage industry
High volume, high value, low margin business model
Passing on savings to customers
BRX Mortgage's rapid growth and radical transparency
Focus on creating a supportive and transparent environment for agents
Vision to take Brix Mortgage public by 2030
Prioritizing the success and satisfaction of agents

558: How to Reduce Rate Shoppers - Leah Zamir

Today, I sat down with Leah Zamir, a top 1% loan officer with Guild Mortgage, to explore the nuances of client interactions and the profound impact of understanding a client's "why." 
 
She shared key insights and strategies from our conversation that can revolutionize the way mortgage brokers approach their business.
 
In this episode, we will cover: 
Uncovering the client's why and asking better questions
Identifying ideal clients and tailoring business strategies
Understanding clients' backgrounds and family dynamics
Importance of mindset in the mortgage industry
Addressing clients' fears and uncertainties
 
To connect with Leah Zamir, you can check him out on: Instagram (https://www.instagram.com/shebrew/) 
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb (https://finmo.ca/ilmb)
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering: (Home | I Love Mortgage Brokering ) 
Find out more about what Scott is doing at BRX Mortgage: (Home | WhyBRX )

557: Don’t Sell Your Mortgage Business Until You Listen to This

Want to sell your mortgage business? Listen to this first.
I was fortunate enough to sell my book of business for 5X more than what I was initially offered, because I avoided a few of the common mistakes brokers make.
Mistake #1 selling your book to a busy broker Mistake #2 taking a check up front Mistake #3 Not getting introduced to ALL referral partners. Mistake #4 Not co-marketing to your database Mistake #5 Not playing the long game
If you want me to talk to me about one of our Rockstar Rookies who could help you sail off into the sunset while collecting commission checks, reach out to me on:
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram (https://www.instagram.com/scottpeckford/)
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
 
This week on the podcast, I had insightful chats with two mortgage brokers: a seasoned 24-year veteran looking to sell their book of business, and a newer broker interested in buying one. Interestingly, I gave both the identical advice: putting both parties in a win-win position can increase revenues for all parties. I'll talk about my personal experience, where I played the long game and made five times more money selling a business book a few years ago. Come talk about strategies and mentality to make your book of business selling more valuable.
 
Key talking points from this episode:
Find a partner willing to prioritize your business and maximize its potential.
Introduce your buyer to all your referral partners to ensure a smooth transition. 
Continue marketing to your client database even after selling your book of business.
Framing the transition as a partnership rather than a sale.
Common mistake of segmenting revenue streams between the seller's and buyer's books of business

556: Feeling Burnt Out? Listen to This - Krystal Stearns

Imagine going through a divorce, a partnership failure and a sick family member all while navigating a challenging market.
That is exactly what Krystal Stearns has faced over the past 2 years. Even through all the highs and lows, she stayed true to herself and didn’t let any of it change her.
She shares 3 things she did to maintain her mindset during some of the darkest times of her life.
Krystal is a producing branch manager based out of Colorado Springs.
In this episode we will cover:
3 steps to build/ rebuild your confidence;
Her daily action plan on how she was able to rebuild her business;
How she uses her business to support charities that matter to her
To connect with Krystal, you can check out the links below:
[TO FOLLOW] Krystal’s Instagram, Facebook & Tiktok
Her charity organization Together At Square One
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering: (ilovemortgagebrokering.com) Find out more about what Scott is doing at BRX Mortgage: (whybrx.com)
In this episode, we have Krystal Stearns who shares her journey of resilience amidst personal and professional challenges. From navigating a turbulent market to facing a divorce, partnership failure, and a family member's illness, Krystal remained steadfast in her mindset. Through her story, she offers three key strategies she employed to maintain resilience during life's darkest moments.Key talking points from this episode:
Acknowledging burnout and understanding its root causes.
The joy of connecting with clients, educating others, and nurturing meaningful relationships within the industry.
The resilience and adaptability required to weather life's storms.
The Impact of genuine care and support, both in professional interactions and personal connections.
Commitment to philanthropy by using one's success to make a positive impact in the community.
 

555: 3 Reasons Top Brokers Fund More Mortgages Than You

In this short 10 minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
If they don’t commit, you don’t submit;
Do the lender’s job for them;
Always drive the bus.
Follow me on Instagram (instagram.com/scottpeckford/) or find out more about what we are doing at BRX (whybrx.com).
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode of the 10-Minute Tactical podcast, we will talk about the tactics that industry leaders use to consistently outperform the competition. I will show this mindset shift can revolutionize your funding rate and dissect the reasons why top brokers fund more mortgages than others, and the critical importance of working with fully committed clients. We'll explore how to proactively engage with lenders to make their jobs easier and boost your chances of file approval.
 
Key talking points from this episode:
Prioritize clients who are ready to proceed and willing to undergo a credit check and provide all necessary documents.
Emulate the practice of requiring complete documentation before underwriting
The needs of lenders and be proactive in facilitating their work to increase chances of approval.
Following established processes preserves mortgage approval integrity and success.
Ensuring successful outcomes by sticking to best practices
Sticking to best practices ensures success and builds a strong reputation.

554: Email Tips From An LO Who Sends 1.2 MIllion Emails a Month - Dave Krichmar

Today, we're joined by David Krichmar who is an LO based out of Houston Texas, who sends 1.2 million emails a month.
He is also the creator of the Mortgage Nugget, a 3x per weekly email for Mortgage Professionals with 40,000 subscribers.
 
In this episode, we will cover: 
How to come up with ideas for email; 
Why he sends emails to his list 3 to 5 times a week; 
How to combine your email with your social media; 
And How he segments his list
To connect with Dave Krichmar, you can check him out on:Instagram 
Mortgage Nuggets 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering
Find out more about what Scott is doing at BRX Mortgage
 
We’re going to dive deep today in the world of email marketing for mortgage professionals with Dave Krichmar as he shares his high frequency email strategies that defy conventional wisdom. Discover how Dave’s consistent and targeted approach, with over a million emails sent monthly, leads to impressive client engagement and business growth. Tune in for actionable insights on content curation, personal branding and the use of platforms like Active Campaign to enhance your mortgage marketing campaigns.
 
Key talking points from this episode:
Traditional views on email frequency by sending over a million emails monthly to realtors and clients.
The need for mortgage professionals to choose topics wisely, suggesting sources like mortgage related articles or personal success stories.
Advising not to fret over unsubscribes but to concentrate on the subscribers who remain interested.
Dave’s journey in personal branding, positioning himself as “Dave Your Mortgage Guy” and stresses the significance of establishing oneself as an expert.
Technical aspects of email marketing, such as the limitations of certain CRM platforms and the need for robust systems like Active Campaign.
Making consistent calls, sending emails and nurturing an email list from scratch to achieve sustainable business growth over time.

553: How to Scale Your Mortgage Business

In this episode, I'm going to share one of the mistakes I frequently observe brokers making when they aim to scale but find themselves unable to do so.
Because I didn't do this before, I once made a $6k mistake that cost me the client and the realtor.
This episode is a part of our customer journey training at BRX. I wanted to share it with you because I believe it's relevant to anyone serious about scaling their business.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: @scottpeckford 
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about what Scott is doing at BRX Mortgage: whybrx.com
 
Today, we will learn the transformative power of checklists in the mortgage industry and discover how this simple tool can prevent costly mistakes and replicate the consistent success of businesses like Starbucks. Explore the crucial role checklists play in high-stakes industries such as healthcare and aviation, and how to apply these lessons to elevate your mortgage business. Whether you're looking to scale your operations or refine your service, this episode provides the strategies to ensure your brokerage thrives with excellence.
 
Key talking points from this episode:
How simple tools like checklists can help mortgage brokers scale their business while maintaining high service standards.
The parallels between the mortgage industry and other high-stakes fields like healthcare and aviation.
The concept of the "Starbucks secret," which is the ability to deliver a consistent and replicable service through structured processes.
Seeking out those solutions, learning from others, and share insights through platforms like Instagram
 

552: How To Build A List of Renewals - Linden Crain

In this episode Linden and I talk about…
A script he used to get renewals from FB contacts even (Keep in mind he is only 23!!)
How he called 300 contacts on his phone over a 2 week period
How he leveraged voice memos and videos to get more out of networking events
Linden Crain is a new mortgage broker and city councilor based out of the Windsor Ontario area. In his first 12 months . He is a top 20% broker in all of DLC in his first 12 months he funded 35 loans in his first year.
To Follow Linden on Instagram (instagram.com/supermortgagecrain/) Check out Linden’s Podcast Coffee With Crainer (coffeewithcrainer.podbean.com/)
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: (finmo.ca/ilmb)
For more tips and tactics, Instagram: Instagram (@scottpeckford) I Love Mortgage Brokering: (ilovemortgagebrokering.com) Find out more about what Scott is doing at BRX Mortgage: (whybrx.com)
Join me as I sit down with the incredible Linden Crain, a 23-year-old mortgage broker phenom and city councilor, who's already ranking in the top 20% at DLC. Linden talked about the grit behind his rise, from the hustle of 300 calls in two weeks to his personalized follow-up tactics that keep him top-of-mind among clients.  If you're looking to scale your business or just need some inspiration to revamp your networking skills, this is the episode for you.
 
Key talking points from this episode:
Unique social media strategies to engage with clients and revolutionize industry renewals.
Methods for building a professional network, securing renewals and business scaling.
Practical advice on personalizing communication with clients.
How to combine innovation with traditional business development.
Leveraging educational content on social media for business growth.