I Love Mortgage Brokering

570: How to quickly add 300+ people to your email list

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
 
In this episode we will cover: 
Why you must build an email list; 
The fastest way to add people to your list; 
And How to use this tactic to build your local network
 
To join Scott’s 3:2:1 email, sign up here. ilmb.activehosted.com/f/20
 
Follow me on Instagram: instagram.com/scottpeckford/
 
I Love Mortgage Brokering: ilovemortgagebrokering.com  
 
Find out more about BRX Mortgage: whybrx.com  
 
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb 
In this episode, I uncover the secrets to growing your email list by 300+ subscribers with the help of Peter Majthenyi, a top mortgage broker who revolutionized client acquisition strategies. Learn how creating a VIP Club and hosting local giveaways can transition you from the hustle of client hunting to cultivating a steady, thriving client base. Join me, Scott Peckford, as I share actionable tips and success stories that will help you elevate your mortgage business through the unmatched effectiveness of email marketing.
In this episode, we will cover: 
Shifting from the old model of doing a mortgage to build a list to the new model of building a list to do mortgages. 
How to create a VIP Club and engage your audience through exclusive giveaways.
The benefits of partnering with local businesses for your giveaways.
Why email marketing consistently outperforms other mediums, such as podcasts, in driving engagement and sales.
Simple, tactical tips that you can apply to your mortgage business immediately. 
Effectiveness of running local contests to grow your subscriber base.
How to transition from constantly hunting for clients to farming a stable and productive client base.

569: Too Many Tasks And Not Enough Time? Listen to This

Too many tasks and not enough time to do them all? You are going to want to listen to this.  
 
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover B.R.E.A.D and the 2 T’s to help you significantly improve your time management. 
 
B - Batch
R - Reduce
E - Eliminate
A - Automate
D - Delegate
 
T - Templates 
T - Timers
Follow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
 
In this episode, I introduce the acronym BREADTT framework, a powerful tool for managing tasks more efficiently. Each component of BREADTT—Batch, Reduce, Eliminate, Automate, Delegate, Timers, and Templates—will be broken down in detail, offering actionable advice and thorough explanations to help mortgage brokers optimize their productivity.
In this episode, we will cover: 
Batching tasks to streamline workflow
Reducing tasks to simplify processes
Eliminating unnecessary activities to focus on essential responsibilities
Automating processes using technology, such as CRM systems
Delegating responsibilities to optimize efficiency
Use of timers and templates to enhance time management

568: How to Master Networking - Samir Dedhia

Today, we're joined by Samir Dedhia of One Real Mortgage. A subsidiary of One Real Brokerage. Which is the fastest growing real estate brokerage in the world right now. In 2022 Real had about 5,000 real estate agents and have now grown to 19,000 real estate agents in 2 years. Samir is the president of the Real’s Mortgage company. In this episode we will cover:1. Why givers gain2. How connecting others is the best way to network; and3. Why collaborating is a force multiplier To connect with Samir, you can check out the links below:FB: https://www.facebook.com/samir.dedhia.750IG: https://www.instagram.com/mr.samirdedhia/LinkedIn: https://www.linkedin.com/in/samir-dedhia-62667b3/The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmbFollow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com

567: How To Massively Reduce Your Stress On Your Next File

In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
A lesson I learned from my 9 years a paramedic;
How to be a problem solver, but not own other people’s problems; and
What to say on your discovery call to reduce the stress on the file
Follow me on Instagram https://instagram.com/scottpeckford/Check out our website: I Love Mortgage Brokering: https://ilovemortgagebrokering.comFind out more about BRX Mortgage https://whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.To learn more, visit: finmo.ca/ilmb
 
Today, I'm diving into a topic that's incredibly close to my heart: how to massively reduce the stress on your next file as a mortgage broker. As someone who genuinely cares about my clients, I've noticed that our passion and dedication can sometimes lead to overwhelming stress. In this episode, I'm drawing from my nine years of experience as a paramedic to offer you practical tips on managing stress effectively. I originally shared these insights in a podcast a few years ago, and I'm excited to revisit them because they are still so relevant and helpful. This clip is short but packed with actionable advice that can help you stay calm and focused, even when the pressure is on.
 
In this episode, we will cover: 
Mindset for managing stress and maintaining emotional well-being.
Emotional detachment while still caring deeply.
Not taking responsibility for clients' decisions and mistakes.
Showing empathy without taking on undue stress.

566: Interest Rate Cuts And Mortgage Renewals - Dave LaRock

Two big topics most brokers are thinking about are rate cuts and renewals.
Today, we're joined by Dave LaRock. Dave is a frequent guest on ILMB and is able to share complex financial and interest rate information in a very easy to understand and approachable manner.
 
In this episode we will cover:
Will the BOC cut rates and for how long?
What does lower rates mean for borrowers?
Variable rates vs fixed rates in this market
How to talk to your clients about their renewal
Dave’s database marketing strategy that is super simple, but works like crazy.
To connect with Dave LaRock:
Blog: integratedmortgageplanners.com/blog
Website: morplan.ca
LinkedIn: @‌DavidLarock
Facebook: @‌davethemortgagebroker
Instagram: @‌davethemortgagebroker
Twitter: @‌Dave_at_IMP
 
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

565: How to Use Traditional Radio to Grow Your Mortgage Business

How to Use Traditional Radio To Build Your Business
The biggest mistake people with radio (I made this mistake) 
How to use the radio as a backstage pass to grow your network 
How Radio should just be the tip of your marketing plan
Follow me on Instagram 
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: finmo.ca/ilmb
 
In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy. 
The use of traditional radio marketing to grow a mortgage business.
Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
Consistent show delivery and a structured framework are important for maintaining a professional standard.

564: Collaboration Over Competition - Em Miszk

Why do you need to focus on collaboration instead of competition?
In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business
To connect with Em Miszk you can check out the links below:
Facebook facebook.com/Portcreditmortgages
Instagram instagram.com/emilymortgagebroker/
LinkedIn linkedin.com/in/emily-miszk-aa978420/
portcreditmortgages.com
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end. 
 
In this episode, we will cover: 
The importance of collaboration over competition for business growth.
Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives.
Authentic engagement with the audience and moving online interactions to real-life connections.
The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry.
The balance between continuous learning and content creation while maintaining authenticity.
 

563: How to Find and Convert Financial Advisors

In this episode we will cover: 3 high converting USP’s you can use to Convert FA’s; 2 of the easiest ways to find the best FA’s; and 1 Adjustment you must do if you want to maximize your referrals
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

562: 3 Things You Can Steal From Rocket Mortgage - Bekim Merdita

Today, we're joined by Bekim Merdita. He is the VP of Sales and Business Development for Rocket Mortgage Canada.
 
In this episode we will cover: 
This is still ultimately people business; 
Data is your friend; and 
Be a buyer of technology, not a builder
 
To connect with Bekim you can check out the links below:
linkedin.com/in/bekim-merdita-475b6788/ 
instagram.com/bekim_merdita/ 
facebook.com/bekim.merdita.3
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn 
more, visit: finmo.ca/ilmb
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
Today, we have Bekim Merdita from Rocket Mortgage joining us to discuss how data analytics and the right technology can supercharge your mortgage business. We'll delve into Rocket Mortgage's precise data tracking and how it drives exceptional decision-making. Even if you lack access to vast data pools, don't worry—I’ll share the top five key metrics you should focus on.
 
In this episode, we will cover: 
The 'Blackjack' strategy, highlighting the importance of a 21-day period for securing client commitments.
The benefits of customizing existing technology platforms instead of developing new ones from scratch.
How leveraging technology can set brokers apart in a competitive landscape.
Meticulous data tracking in improving decision-making and optimizing mortgage brokerage operations.
 

561: How To Generate Inbound Leads from Social Media

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover: The only 4 types of posts you need to create; How to get 100’s of people to open their DM’s to you; and How to all this by creating one 10 minute piece of content
Want to view all the templates and links Scott shares on this episode?
-> Content Strategy Document docs.google.com/document/d/15JB_nyoGlBI7TKbuNFKUditQG-64rVzlWdaz-svGEhE/edit?usp=sharing
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
In this episode, I'm excited to share with you a powerful strategy for generating inbound leads from social media that I learned at a mastermind event in Orlando. Over the past four months, I've applied this strategy to my own business with tremendous success. Today, I'm going to break it down step-by-step, so you can implement it too.
In this episode, we will cover: 
The exact steps I took to start generating leads from social media
Real-life examples and case studies of how this strategy works
Tips and tricks to optimize your social media profiles for maximum engagement