I Love Mortgage Brokering

580: My Single Biggest Productivity Hack

In today’s episode, I am going to share my single best productivity hack. 
 
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
Why I can’t follow the Alex Hormozi morning routine and what I do instead;
The best way to get your important tasks done; and 
How to find time every day for your high priority tasks. 
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit:www.finmo.ca/ilmb
Hey everyone! In today's episode, I'm excited to share with you my single best productivity hack. As someone who suffers from ADD and often finds myself chasing squirrels, this hack has been an absolute game changer for me. Now, keep in mind, this is going to be descriptive, not prescriptive—it works wonders for me, but it might not be for everyone.
 
I'll walk you through the details of how I set this up, and for those of you watching on YouTube, I'll be sharing my screen so you can see exactly what I'm talking about. If you're only listening, don't worry—I'll do my best to explain everything clearly.
Aggressive physio and consistent stretching to improve mobility and recovery
Having a dedicated focus time before the first meetings of the day.
Benefits of daily tracking tools like a street tracker for body weight
Aligning daily tasks with quarterly goals in key areas like finance, marketing, and training.

579: This One Idea Will Make Your Business Scalable

Do you want to build a business that you can double, triple, or even quadruple in size?
 
In a word, do you want to make your business scalable?
 
I am going to share with you where this idea came from. Hint: it’s not mine; it’s actually something that Bezos requires all of his executives to learn.
 
In this episode we will cover:
The Theory of Constraints;
3 Examples of Constraints in brokers businesses; and
The Finger Snap Question
 
The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt
 
In line with that, please take a minute to leave us a review on Apple or Spotify. 
 
Follow me on Instagram
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
 
In this episode, I dive into strategies for identifying and eliminating business constraints to achieve growth. Drawing inspiration from Jeff Bezos and Eliyahu Goldratt’s book, “The Goal,” I share practical advice for mortgage professionals on streamlining operations and enhancing workflow efficiency. Hear real-life examples from top mortgage brokers and discover actionable steps to tackle issues like underperforming staff, inefficient processes and poor time management.
 
In this episode, we will cover: 
Importance of pinpointing constraints in your business operations.
Insights from Jeff Bezos and the book, “The Goal” by Eliyahu Goldratt.
Practical methods to address and eliminate identified constraints.
Real world tactics for improving workflow efficiency.
Compelling stories from high performing mortgage brokers who overcame their unique challenges.
Example of Dion, who optimized his file submission process to lenders.
Development of tailored action plans to reduce stress and foster sustainable business growth. 
How treating your mortgage process like a factory line can enhance workflow.
Asking the right questions to uncover business constraints.
Strategies for training staff and maintaining consistent prospecting efforts.

578: The Million Dollar Strategy I Wish I Learned Sooner

This one strategy has made more than a million dollars… and I wish I would have learned it sooner.
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover:
The 3 types of coaching; 
How to virtually eliminate voicemails; and
Where to find expert coaching
Check out my Linktree for any upcoming events or training
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com  
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: https://www.finmo.ca/ilmb 
 
In this episode, discover actionable strategies to streamline your mortgage business and achieve financial success. Learn how clear communication channels can enhance workflow and client service, and hear a real life example of how shifting from voicemails to email can boost efficiency. I also delve into the transformative power of collaboration, coaching and peer learning with insights from an upcoming webinar featuring Wally, a top mortgage broker from Texas. Plus explore the benefits of open book management, profit sharing and the important role of mentorship in overcoming business stagnation. 
 
In this episode, we will cover: 
Clear communication channels improve workflow and client service. 
Real life examples of a broker overwhelmed by voicemails and how shifting to email communication enhanced efficiency.
Gain outside perspectives to uncover simple yet effective solutions.
Insights into an upcoming webinar with Wally who will share his strategies for building a robust referral network in tough markets.
Plans for implementing open book management and profit sharing inspired by “The Great Game of Business.”
Peer to peer mentoring sessions for exchanging valuable feedback and business performance analysis.
Role of coaching and mentoring in overcoming business stagnation and achieving growth.
Finding the right mentors and coaches to solve existing problems and drive business success.

577: How to Turn Problems Into Profit - Jesse Hazen Mallery

How to turn problems into profit.
 
Today, we're joined by Jesse Hazen Mallery. He has only been brokering for 2 years, but has been crushing it. 
 
In this episode we will cover:
How to use your process as form of prospecting; and
How problem solving for his lender partners helps him fund more mortgages
 
To connect with Jesse you can check out the links below:
Jesse Hazen Mallery
Instagram
Facebook
LinkedIn
 
Follow me on Instagram!
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
In this episode, we feature Jesse Hazen Mallery, an accomplished mortgage broker, who delves into the nuances of the mortgage industry and shares his experience transitioning from finance to mortgage brokerage. Jesse discusses the key to creating a successful mortgage experience for clients, focusing on process-driven strategies, proactive problem-solving, and effective communication. He explains how empathy, consistent updates, and personalized touchpoints can enhance client and partner relationships. Additionally, Jesse offers practical tips on improving efficiency through delegation, integrating checklists into CRM systems, and conducting thorough pre-work to prevent fraud.
In this episode, we will cover: 
Understand how being process-driven can improve business and client experiences in the mortgage industry
Learn about transferring skills from different industries to mortgages and the challenge of learning lender policies
Discover the role of empathetic and proactive client communication in maintaining comfort and trust
Recognize the importance of consistent communication touchpoints throughout the mortgage process
Improving legal transaction processes for quicker closings and positive feedback
How delegating technical tasks can help focus on core business activities like problem-solving and client communication
The value of thorough pre-work and preemptive problem-solving to maintain reputation and avoid future issues

576: How to Legally 5X Your Database

In this short 10-minute podcast series, Scott shares how Wally 7X his database and continues to grow in a very challenging market. 
 
In this episode we will cover:
 
Create a client concierge plan for your database;
Track your outbound referrals; and
Have a business conversation with your referral partners
 
To Register for Scott’s Upcoming Webinar with Wally
-> How to Build a 6 Lane Highway of Referrals  
 
Follow me on Instagram  
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
Discover Wally Elibiary’s transformative “5X Database Strategy” that grew his client base from 4,000 to 28,000 homeowners. Learn actionable tactics to boost referrals and build a powerful marketing system, including insights from Chip and Dan Heath’s “Switch.” Tune in for a deep dive into leveraging tools like Homebot.ai and creating structured touchpoints to elevate your business, plus get details on an exclusive upcoming webinar for more in depth strategies. 
 
In this episode, we will cover: 
Wally Elibiary’s 5X database strategy.
Nurturing existing databases.
Three key steps for replicating Wally’s success.
Leveraging “bright spots” for effective marketing.
Building a robust marketing system tailored to your audience.
Using Homebot.ai and structured touchpoints.
Generating referrals for yourself and key partners. 
Strengthening partnerships through understanding the value of referrals.
Tracking and dollarizing referrals.
Regular business conversations with partners.
Combining referral tactics with niche marketing for solidifying referral networks.

575: 18 Years of Mortgage Advice In 14 Minutes

In this episode Scott shares his top 5 insights from 18 years of mortgage brokering.
 
In this episode we will cover:
This business is all about sales and marketing
Focus small to grow big
Daily Prospecting (Don’t forget your IPAs)
Track your deals (Leads, Applications, Approvals, Fundings)
Know your products 
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
What if mastering sales and marketing could transform your mortgage brokering business? Join me, Scott Peckford, as I take you through the journey of my 18-year career, sharing the key lessons that have not only sustained but also propelled my business forward. From the early days as a budding broker in 2006 to coaching top-performing brokers and managing a full service brokerage,  I reveal why attracting clients and converting leads are the pillars of success. Discover the three critical sales every mortgage broker must master— securing the referral source, winning the client and convincing the lender.
 
In this episode, we will cover: 
Importance of mastering sales and marketing in mortgage brokering
Differentiating between attracting attention and converting clients
Focusing on becoming a trusted individual brand in your community rather than relying solely on pure marketing plays
Tracking leads, applications, approvals and fundings
Strategies to optimize each stage to enhance performanceSignificance of inbound and outbound referrals
Knowing your products’ and competitor’s offerings
Role of mentorship and strong support in filling knowledge gaps

574: 4 Reasons to Focus on a Niche

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
1. 4 Reasons you should consider a niche
2. The 3 categories of niches
3. The 1 niche I told my son I would personally focus on if I were him
 
If you want to sign up for Denise’s BFS Bootcamp
Follow me on Instagram: instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
Did you know that specializing in a niche can make a huge difference in the mortgage business? In this episode, I will offer a compelling strategy to carve out a unique space in the market: niche specialization. I’ll share insights on the importance of focusing on a niche, the benefits it brings, and actionable tips to help you implement this strategy effectively.
 
In this episode, we will cover: 
Importance of focusing on a niche in the mortgage business
Benefits of targeting a specific client type or referral source
Examples of different types of niches in the mortgage industry
Advantages of niche specialization in the mortgage industry

573: How to Fund 100+ Mortgages from an Online Community - Kevin Kim

Want to know how to fund 100+ mortgages from an online community?
Today, we're joined by Kevin Kim, he is an accountant who became a mortgage broker four years ago.
In this episode we will cover:
How Kevin used an online community to generate 100’s of referrals
How he set up his team to help him continue to grow and serve all of his leads
What he would do differently if he were to start over today
To connect with Kevin you can check out the links below Instagram instagram.com/kevin.kim.mortgage/
LinkedIn linkedin.com/in/kevin-kim-547689bb/
Website kevinkimmortgage.ca/
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.To learn more, visit: finmo.ca/ilmb

572: How To Become The Most Famous Mortgage Broker in Your Community

3 Simple Steps to Becoming the Most Recognized Broker In Your Community
In this episode we will cover:
How to leverage high profile people to build your brand
2 Simple tactics to build massive trust with your listeners
The #1 thing you must do if you want to make this work
Follow me on Instagram I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

571: Bank Competition and Other Observations - Ron Butler

Why are banks so dang competitive right now? 
 
Today, we're joined by Ron Butler of Butler Mortgage. 
 
In this episode we will cover:
Why are banks so dang competitive right now?;
What happens when brokerages are ‘sold’;
How to profit from haters;
Ron’s thoughts on industry awards; and
What Ron would do if he were to start over again today
 
To connect with Ron Butler you can check out the links below:
Ron On X   
Ron’s Youtube Channel 
Instagram
LinkedIn
Follow me on Instagram (https://www.instagram.com/scottpeckford/) 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
Join us in this engaging episode where Ron Butler of Butler Mortgage shares unfiltered insights into the fierce competition between independent brokers and big banks. We delve into the ethics of brokerage transparency, the superficial nature of industry awards, and how AI is revolutionizing mortgage marketing. Plus, Ron provides invaluable advice for newcomers and reveals surprising online trends shaping the mortgage business today.
In this episode, we will cover: 
 
How aggressive strategies by big banks are impacting the market and brokers.
The ethical considerations of brokerage ownership and agent compensation.
Examination of scenarios where financial incentives for brokerage owners may not align with agents’ best interests.
Critique on the superficial nature of industry awards and their real value.
Genuine engagement and maintaining a consistent, meaningful opinion in niche markets. 
Being genuine and opinionated to build trust and credibility.
Constant pressures and deadlines in the mortgage industry.
How AI is revolutionizing digital marketing, SEO and online ads. 
How AI driven content creation will change how consumers seek information.