I Love Mortgage Brokering

565: How to Use Traditional Radio to Grow Your Mortgage Business

How to Use Traditional Radio To Build Your Business
The biggest mistake people with radio (I made this mistake) 
How to use the radio as a backstage pass to grow your network 
How Radio should just be the tip of your marketing plan
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I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: finmo.ca/ilmb
 
In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy. 
The use of traditional radio marketing to grow a mortgage business.
Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
Consistent show delivery and a structured framework are important for maintaining a professional standard.

564: Collaboration Over Competition - Em Miszk

Why do you need to focus on collaboration instead of competition?
In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business
To connect with Em Miszk you can check out the links below:
Facebook facebook.com/Portcreditmortgages
Instagram instagram.com/emilymortgagebroker/
LinkedIn linkedin.com/in/emily-miszk-aa978420/
portcreditmortgages.com
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end. 
 
In this episode, we will cover: 
The importance of collaboration over competition for business growth.
Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives.
Authentic engagement with the audience and moving online interactions to real-life connections.
The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry.
The balance between continuous learning and content creation while maintaining authenticity.
 

563: How to Find and Convert Financial Advisors

In this episode we will cover: 3 high converting USP’s you can use to Convert FA’s; 2 of the easiest ways to find the best FA’s; and 1 Adjustment you must do if you want to maximize your referrals
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

562: 3 Things You Can Steal From Rocket Mortgage - Bekim Merdita

Today, we're joined by Bekim Merdita. He is the VP of Sales and Business Development for Rocket Mortgage Canada.
 
In this episode we will cover: 
This is still ultimately people business; 
Data is your friend; and 
Be a buyer of technology, not a builder
 
To connect with Bekim you can check out the links below:
linkedin.com/in/bekim-merdita-475b6788/ 
instagram.com/bekim_merdita/ 
facebook.com/bekim.merdita.3
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn 
more, visit: finmo.ca/ilmb
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
Today, we have Bekim Merdita from Rocket Mortgage joining us to discuss how data analytics and the right technology can supercharge your mortgage business. We'll delve into Rocket Mortgage's precise data tracking and how it drives exceptional decision-making. Even if you lack access to vast data pools, don't worry—I’ll share the top five key metrics you should focus on.
 
In this episode, we will cover: 
The 'Blackjack' strategy, highlighting the importance of a 21-day period for securing client commitments.
The benefits of customizing existing technology platforms instead of developing new ones from scratch.
How leveraging technology can set brokers apart in a competitive landscape.
Meticulous data tracking in improving decision-making and optimizing mortgage brokerage operations.
 

561: How To Generate Inbound Leads from Social Media

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover: The only 4 types of posts you need to create; How to get 100’s of people to open their DM’s to you; and How to all this by creating one 10 minute piece of content
Want to view all the templates and links Scott shares on this episode?
-> Content Strategy Document docs.google.com/document/d/15JB_nyoGlBI7TKbuNFKUditQG-64rVzlWdaz-svGEhE/edit?usp=sharing
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
In this episode, I'm excited to share with you a powerful strategy for generating inbound leads from social media that I learned at a mastermind event in Orlando. Over the past four months, I've applied this strategy to my own business with tremendous success. Today, I'm going to break it down step-by-step, so you can implement it too.
In this episode, we will cover: 
The exact steps I took to start generating leads from social media
Real-life examples and case studies of how this strategy works
Tips and tricks to optimize your social media profiles for maximum engagement

560: From Flipping Cars to Funding Mortgages - Geo Haddad

Today, we're joined by Geo Haddad include 1 to 2 interesting facts about guest
 
In this episode we will cover 
How to use communication to generate referrals; 
The 1:3:5 Planning Method and Geo’s goal to fund 25 files in the next 12 months; and 
How Geo took one challenging file and turned it into 7 more closed loans
 
To connect with Geo you can check out the links below:
Instagram: instagram.com/iamgeohaddad/reels/ 
Facebook: facebook.com/iamgeohaddad/ 
LinkedIn: linkedin.com/in/geohaddad/ 
Website: geohaddad.com
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram (instagram.com/scottpeckford/)
 
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
In this episode, we have the incredible Gio Haddad, a man who has seamlessly transitioned from flipping cars to dominating the mortgage industry. Join us as we delve into his journey, exploring how he went from dabbling in automotive deals to orchestrating real estate wins and earning the title of the 'mortgage magician'.
 
In this episode, we will cover: 
Gio’s approach to communication and problem-solving within the mortgage industry.
How communication and relationship-building in real estate can significantly boost referrals and business growth.
The pitfalls of new agents focusing too much on branding elements instead of building strong referral partnerships.
The importance of maintaining communication with clients and referral partners

559: The Costco of Mortgage Companies

Why is Costco Successful?
They have built a High Volume, High Value & Low Margin business. Unlike most retailers, they earn 72% of their revenue from membership fees.
Today Scott shares how he has modeled BRX Mortgage after Costco and why he believes it will transform the way the mortgage industry works.
BRX is a High Volume, High Value, & Low Margin Business.
If you want to find out more about BRX check out any of the following:
Pro Webinar – Full Program Breakdown 
How to create Passive Income through BRX Revenue Sharing 
How to earn 100% Commission at BRX? 
BRX Stock Options – Why we believe in shared equity with our agents 
Why does no one talk about Volume Bonus? 
The BRX Un-Contract 
What do I get for $150/Month Membership Fee? 
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram!
I Love Mortgage Brokering is brought to you by Finmo.
 
To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
Today, I'm excited to discuss how we're applying Costco's business model to the mortgage sector. We've seen how Costco's strategy of low margins and high volume, coupled with membership revenue, has led to its remarkable success. At BRX Mortgage, we're mirroring this approach by prioritizing growth, transparency, and delivering exceptional value to our agents.
In this episode, we will cover: 
Comparison of Costco's business model to the mortgage industry
High volume, high value, low margin business model
Passing on savings to customers
BRX Mortgage's rapid growth and radical transparency
Focus on creating a supportive and transparent environment for agents
Vision to take Brix Mortgage public by 2030
Prioritizing the success and satisfaction of agents

558: How to Reduce Rate Shoppers - Leah Zamir

Today, I sat down with Leah Zamir, a top 1% loan officer with Guild Mortgage, to explore the nuances of client interactions and the profound impact of understanding a client's "why." 
 
She shared key insights and strategies from our conversation that can revolutionize the way mortgage brokers approach their business.
 
In this episode, we will cover: 
Uncovering the client's why and asking better questions
Identifying ideal clients and tailoring business strategies
Understanding clients' backgrounds and family dynamics
Importance of mindset in the mortgage industry
Addressing clients' fears and uncertainties
 
To connect with Leah Zamir, you can check him out on: Instagram (https://www.instagram.com/shebrew/) 
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb (https://finmo.ca/ilmb)
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering: (Home | I Love Mortgage Brokering ) 
Find out more about what Scott is doing at BRX Mortgage: (Home | WhyBRX )

557: Don’t Sell Your Mortgage Business Until You Listen to This

Want to sell your mortgage business? Listen to this first.
I was fortunate enough to sell my book of business for 5X more than what I was initially offered, because I avoided a few of the common mistakes brokers make.
Mistake #1 selling your book to a busy broker Mistake #2 taking a check up front Mistake #3 Not getting introduced to ALL referral partners. Mistake #4 Not co-marketing to your database Mistake #5 Not playing the long game
If you want me to talk to me about one of our Rockstar Rookies who could help you sail off into the sunset while collecting commission checks, reach out to me on:
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram (https://www.instagram.com/scottpeckford/)
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
 
This week on the podcast, I had insightful chats with two mortgage brokers: a seasoned 24-year veteran looking to sell their book of business, and a newer broker interested in buying one. Interestingly, I gave both the identical advice: putting both parties in a win-win position can increase revenues for all parties. I'll talk about my personal experience, where I played the long game and made five times more money selling a business book a few years ago. Come talk about strategies and mentality to make your book of business selling more valuable.
 
Key talking points from this episode:
Find a partner willing to prioritize your business and maximize its potential.
Introduce your buyer to all your referral partners to ensure a smooth transition. 
Continue marketing to your client database even after selling your book of business.
Framing the transition as a partnership rather than a sale.
Common mistake of segmenting revenue streams between the seller's and buyer's books of business

556: Feeling Burnt Out? Listen to This - Krystal Stearns

Imagine going through a divorce, a partnership failure and a sick family member all while navigating a challenging market.
That is exactly what Krystal Stearns has faced over the past 2 years. Even through all the highs and lows, she stayed true to herself and didn’t let any of it change her.
She shares 3 things she did to maintain her mindset during some of the darkest times of her life.
Krystal is a producing branch manager based out of Colorado Springs.
In this episode we will cover:
3 steps to build/ rebuild your confidence;
Her daily action plan on how she was able to rebuild her business;
How she uses her business to support charities that matter to her
To connect with Krystal, you can check out the links below:
[TO FOLLOW] Krystal’s Instagram, Facebook & Tiktok
Her charity organization Together At Square One
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering: (ilovemortgagebrokering.com) Find out more about what Scott is doing at BRX Mortgage: (whybrx.com)
In this episode, we have Krystal Stearns who shares her journey of resilience amidst personal and professional challenges. From navigating a turbulent market to facing a divorce, partnership failure, and a family member's illness, Krystal remained steadfast in her mindset. Through her story, she offers three key strategies she employed to maintain resilience during life's darkest moments.Key talking points from this episode:
Acknowledging burnout and understanding its root causes.
The joy of connecting with clients, educating others, and nurturing meaningful relationships within the industry.
The resilience and adaptability required to weather life's storms.
The Impact of genuine care and support, both in professional interactions and personal connections.
Commitment to philanthropy by using one's success to make a positive impact in the community.