I Love Mortgage Brokering

575: 18 Years of Mortgage Advice In 14 Minutes

In this episode Scott shares his top 5 insights from 18 years of mortgage brokering.
 
In this episode we will cover:
This business is all about sales and marketing
Focus small to grow big
Daily Prospecting (Don’t forget your IPAs)
Track your deals (Leads, Applications, Approvals, Fundings)
Know your products 
 
Follow me on Instagram 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
What if mastering sales and marketing could transform your mortgage brokering business? Join me, Scott Peckford, as I take you through the journey of my 18-year career, sharing the key lessons that have not only sustained but also propelled my business forward. From the early days as a budding broker in 2006 to coaching top-performing brokers and managing a full service brokerage,  I reveal why attracting clients and converting leads are the pillars of success. Discover the three critical sales every mortgage broker must master— securing the referral source, winning the client and convincing the lender.
 
In this episode, we will cover: 
Importance of mastering sales and marketing in mortgage brokering
Differentiating between attracting attention and converting clients
Focusing on becoming a trusted individual brand in your community rather than relying solely on pure marketing plays
Tracking leads, applications, approvals and fundings
Strategies to optimize each stage to enhance performanceSignificance of inbound and outbound referrals
Knowing your products’ and competitor’s offerings
Role of mentorship and strong support in filling knowledge gaps

574: 4 Reasons to Focus on a Niche

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
1. 4 Reasons you should consider a niche
2. The 3 categories of niches
3. The 1 niche I told my son I would personally focus on if I were him
 
If you want to sign up for Denise’s BFS Bootcamp
Follow me on Instagram: instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
Did you know that specializing in a niche can make a huge difference in the mortgage business? In this episode, I will offer a compelling strategy to carve out a unique space in the market: niche specialization. I’ll share insights on the importance of focusing on a niche, the benefits it brings, and actionable tips to help you implement this strategy effectively.
 
In this episode, we will cover: 
Importance of focusing on a niche in the mortgage business
Benefits of targeting a specific client type or referral source
Examples of different types of niches in the mortgage industry
Advantages of niche specialization in the mortgage industry

573: How to Fund 100+ Mortgages from an Online Community - Kevin Kim

Want to know how to fund 100+ mortgages from an online community?
Today, we're joined by Kevin Kim, he is an accountant who became a mortgage broker four years ago.
In this episode we will cover:
How Kevin used an online community to generate 100’s of referrals
How he set up his team to help him continue to grow and serve all of his leads
What he would do differently if he were to start over today
To connect with Kevin you can check out the links below Instagram instagram.com/kevin.kim.mortgage/
LinkedIn linkedin.com/in/kevin-kim-547689bb/
Website kevinkimmortgage.ca/
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.To learn more, visit: finmo.ca/ilmb

572: How To Become The Most Famous Mortgage Broker in Your Community

3 Simple Steps to Becoming the Most Recognized Broker In Your Community
In this episode we will cover:
How to leverage high profile people to build your brand
2 Simple tactics to build massive trust with your listeners
The #1 thing you must do if you want to make this work
Follow me on Instagram I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

571: Bank Competition and Other Observations - Ron Butler

Why are banks so dang competitive right now? 
 
Today, we're joined by Ron Butler of Butler Mortgage. 
 
In this episode we will cover:
Why are banks so dang competitive right now?;
What happens when brokerages are ‘sold’;
How to profit from haters;
Ron’s thoughts on industry awards; and
What Ron would do if he were to start over again today
 
To connect with Ron Butler you can check out the links below:
Ron On X   
Ron’s Youtube Channel 
Instagram
LinkedIn
Follow me on Instagram (https://www.instagram.com/scottpeckford/) 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com 
Find out more about BRX Mortgage: www.whybrx.com 
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb 
Join us in this engaging episode where Ron Butler of Butler Mortgage shares unfiltered insights into the fierce competition between independent brokers and big banks. We delve into the ethics of brokerage transparency, the superficial nature of industry awards, and how AI is revolutionizing mortgage marketing. Plus, Ron provides invaluable advice for newcomers and reveals surprising online trends shaping the mortgage business today.
In this episode, we will cover: 
 
How aggressive strategies by big banks are impacting the market and brokers.
The ethical considerations of brokerage ownership and agent compensation.
Examination of scenarios where financial incentives for brokerage owners may not align with agents’ best interests.
Critique on the superficial nature of industry awards and their real value.
Genuine engagement and maintaining a consistent, meaningful opinion in niche markets. 
Being genuine and opinionated to build trust and credibility.
Constant pressures and deadlines in the mortgage industry.
How AI is revolutionizing digital marketing, SEO and online ads. 
How AI driven content creation will change how consumers seek information.

570: How to quickly add 300+ people to your email list

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
 
In this episode we will cover: 
Why you must build an email list; 
The fastest way to add people to your list; 
And How to use this tactic to build your local network
 
To join Scott’s 3:2:1 email, sign up here. ilmb.activehosted.com/f/20
 
Follow me on Instagram: instagram.com/scottpeckford/
 
I Love Mortgage Brokering: ilovemortgagebrokering.com  
 
Find out more about BRX Mortgage: whybrx.com  
 
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb 
In this episode, I uncover the secrets to growing your email list by 300+ subscribers with the help of Peter Majthenyi, a top mortgage broker who revolutionized client acquisition strategies. Learn how creating a VIP Club and hosting local giveaways can transition you from the hustle of client hunting to cultivating a steady, thriving client base. Join me, Scott Peckford, as I share actionable tips and success stories that will help you elevate your mortgage business through the unmatched effectiveness of email marketing.
In this episode, we will cover: 
Shifting from the old model of doing a mortgage to build a list to the new model of building a list to do mortgages. 
How to create a VIP Club and engage your audience through exclusive giveaways.
The benefits of partnering with local businesses for your giveaways.
Why email marketing consistently outperforms other mediums, such as podcasts, in driving engagement and sales.
Simple, tactical tips that you can apply to your mortgage business immediately. 
Effectiveness of running local contests to grow your subscriber base.
How to transition from constantly hunting for clients to farming a stable and productive client base.

569: Too Many Tasks And Not Enough Time? Listen to This

Too many tasks and not enough time to do them all? You are going to want to listen to this.  
 
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode we will cover B.R.E.A.D and the 2 T’s to help you significantly improve your time management. 
 
B - Batch
R - Reduce
E - Eliminate
A - Automate
D - Delegate
 
T - Templates 
T - Timers
Follow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: www.finmo.ca/ilmb
 
In this episode, I introduce the acronym BREADTT framework, a powerful tool for managing tasks more efficiently. Each component of BREADTT—Batch, Reduce, Eliminate, Automate, Delegate, Timers, and Templates—will be broken down in detail, offering actionable advice and thorough explanations to help mortgage brokers optimize their productivity.
In this episode, we will cover: 
Batching tasks to streamline workflow
Reducing tasks to simplify processes
Eliminating unnecessary activities to focus on essential responsibilities
Automating processes using technology, such as CRM systems
Delegating responsibilities to optimize efficiency
Use of timers and templates to enhance time management

568: How to Master Networking - Samir Dedhia

Today, we're joined by Samir Dedhia of One Real Mortgage. A subsidiary of One Real Brokerage. Which is the fastest growing real estate brokerage in the world right now. In 2022 Real had about 5,000 real estate agents and have now grown to 19,000 real estate agents in 2 years. Samir is the president of the Real’s Mortgage company. In this episode we will cover:1. Why givers gain2. How connecting others is the best way to network; and3. Why collaborating is a force multiplier To connect with Samir, you can check out the links below:FB: https://www.facebook.com/samir.dedhia.750IG: https://www.instagram.com/mr.samirdedhia/LinkedIn: https://www.linkedin.com/in/samir-dedhia-62667b3/The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmbFollow me on Instagram Check out our website: I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com

567: How To Massively Reduce Your Stress On Your Next File

In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
A lesson I learned from my 9 years a paramedic;
How to be a problem solver, but not own other people’s problems; and
What to say on your discovery call to reduce the stress on the file
Follow me on Instagram https://instagram.com/scottpeckford/Check out our website: I Love Mortgage Brokering: https://ilovemortgagebrokering.comFind out more about BRX Mortgage https://whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.To learn more, visit: finmo.ca/ilmb
 
Today, I'm diving into a topic that's incredibly close to my heart: how to massively reduce the stress on your next file as a mortgage broker. As someone who genuinely cares about my clients, I've noticed that our passion and dedication can sometimes lead to overwhelming stress. In this episode, I'm drawing from my nine years of experience as a paramedic to offer you practical tips on managing stress effectively. I originally shared these insights in a podcast a few years ago, and I'm excited to revisit them because they are still so relevant and helpful. This clip is short but packed with actionable advice that can help you stay calm and focused, even when the pressure is on.
 
In this episode, we will cover: 
Mindset for managing stress and maintaining emotional well-being.
Emotional detachment while still caring deeply.
Not taking responsibility for clients' decisions and mistakes.
Showing empathy without taking on undue stress.

566: Interest Rate Cuts And Mortgage Renewals - Dave LaRock

Two big topics most brokers are thinking about are rate cuts and renewals.
Today, we're joined by Dave LaRock. Dave is a frequent guest on ILMB and is able to share complex financial and interest rate information in a very easy to understand and approachable manner.
 
In this episode we will cover:
Will the BOC cut rates and for how long?
What does lower rates mean for borrowers?
Variable rates vs fixed rates in this market
How to talk to your clients about their renewal
Dave’s database marketing strategy that is super simple, but works like crazy.
To connect with Dave LaRock:
Blog: integratedmortgageplanners.com/blog
Website: morplan.ca
LinkedIn: @‌DavidLarock
Facebook: @‌davethemortgagebroker
Instagram: @‌davethemortgagebroker
Twitter: @‌Dave_at_IMP
 
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb