I Love Mortgage Brokering
There is no problem that you’re facing in your mortgage business that someone else hasn’t already solved. Smart, successful people know the best solutions come from making mistakes along the way. (They don’t need to be YOUR mistakes.) Since launching in July 2014, the ILMB podcast has hit the mortgage industry by storm, inviting top-producing mortgage brokers across the country to share their best tips, tricks, and stories with listeners. With over 500 episodes, 1+ million total downloads, and community of 10k+ followers, the ILMB podcast is the only podcast by mortgage brokers, for mortgage brokers. In addition to hosting the ILMB Podcast, Scott Peckford is the CEO/Founder of BRX Mortgage Inc., and Dad/Co-Founder of 3 amazing kids. He’s bold, radically transparent, and passionate about agent success.
Episodes

Monday Sep 09, 2024
590: 12-City Live ILMB Roadshow!
Monday Sep 09, 2024
Monday Sep 09, 2024
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover
A brief history of the show
The Roadshow Plan
How to get a FREE ticket
To Register -> 2024 ILMB Roadshow
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
Welcome to I Love Mortgage Brokering podcast! In this short episode, we’re excited to announce our 12-city, Canada-wide tour celebrating our 10-year anniversary. We’ll dive into the history of the podcast, which launched on July 14th, 2014, and share how you can score a free ticket to one of the events. I’ll also talk about the challenges we’ve faced along the way and why I almost shut down the show— more than once! Don’t miss out on the details of our roadshow.
Here are the talking points we covered:
Announcing Canada-wide, 12-city tour for 10th anniversary
History of the podcast (started July 14, 2014)
Challenges faced and almost shutting down the podcast
Inspiration behind the podcast: valuable broker conversations
Roadshow format: live podcast interviews with top brokers, meetups
Free event with limited spots; registration required
Sponsors for the roadshow: Rocket Mortgage and Brokeredge
Plans for a US roadshow in 2025
Encouragement to attend and learn from others

Friday Sep 06, 2024
589: What do racetracks and mortgages have in common?
Friday Sep 06, 2024
Friday Sep 06, 2024
What do racetracks and mortgages have in common? More than you'd think! Strap in, because we're going full throttle on how lessons from the track can turbocharge your mortgage game.
In this short 10-minute podcast series Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
Why the speed takes care of itself;
Why using video can be an unfair advantage; and
How expert coaching helps you rapidly improve
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
This week, I’ll talk about the unexpected parallels between racetracks and mortgages. After a weekend at the racetrack with my son, who’s become an avid motorcycle racer, I realized there are crucial lessons that can be directly applied to your mortgage business. From the importance of focusing on the right activities to the power of coaching and video analysis, this episode is packed with insights to help you speed up your success. Buckle up, as I share how these high-speed experiences can transform your mortgage practice.
Here are the talking points we covered:
The danger of focusing too much on one deal.
Importance of maintaining a disciplined approach to prospecting.
Recording and reviewing key activities to enhance performance.
How coaching accelerates growth and skill development.
The value of staying open to learning and embracing guidance from others.

Monday Sep 02, 2024
588: How Jassy Braich Added 25 New Files In The Past 2 Months
Monday Sep 02, 2024
Monday Sep 02, 2024
Want to know how a 2-year broker added 25 files to his business in the past 2 months?
How a couple of tweaks helped him generate a list of over 100 mortgage renewals?
Today, we're joined by Jassy Braich, a 20-year banker who became a broker 2 years ago and has since mastered the art of client retention and business growth.
In this episode, we will cover:
A step-by-step DM strategy to reconnect with your network
How he was able to get 100+ mortgage renewal dates
His unique 4-quadrant planning for serving clients and generating referrals
To connect with Jassy Braich, you can check out the links below:
Instagram
Facebook
LinkedIn
Website
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb

Friday Aug 30, 2024
587: The Fastest Way to Eliminate Document Collection
Friday Aug 30, 2024
Friday Aug 30, 2024
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
Why having a fulfillment person is the fastest way to eliminate document collection
2 ways to pay your fulfillment person and the pros and cons of each
3 different strategies for finding a great fulfillment person
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb

Monday Aug 26, 2024
586: Is Work-Life Balance A Myth? - Greg Williamson
Monday Aug 26, 2024
Monday Aug 26, 2024
Today, we're joined by Greg Williamson. He is the Chief Revenue Officer at Lendesk and my very first coach in the mortgage business.
In this episode we will cover:
We discuss work-life balance;
We discuss the different forms of motivation; and
We discuss upcoming trends in technology and what brokers can expect to see in the future
To connect with Greg Williamson, you can check out his link below:
LinkedIn
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
Is achieving work-life balance possible, and do you find yourself driven more by avoiding problems or seizing opportunities? In today’s episode, I sit down with Greg Williamson, the Chief Revenue Officer at Lendesk and my very first mortgage coach. Our conversations are always enriching, and I affectionately refer to them as “Zen and the Art of Mortgage Broker Maintenance” due to their somewhat philosophical nature. We delve into the concept of work-life balance and explore various types of motivation, likening them to different fuels that drive us. We also discuss the latest technological advancements and share insights into the current state of the mortgage industry. It’s a captivating discussion that I hope you find as enlightening as I did.
In this episode, we will cover:
Strategies for achieving true work-life balance.
Insights on whether motivation stems from avoiding issues or seizing opportunities.
Personal development habits, including reading and sleep routines.
How different genres of literature impact mindset.
Technological advancements in the mortgage industry.
The value of innovative tools like Ownwell, Spotlight Assistant and Finmo.
Predictions on how AI will shape the future of mortgage brokerage.

Friday Aug 23, 2024
585: 3 Steps to Doubling Your Webinar Conversions
Friday Aug 23, 2024
Friday Aug 23, 2024
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
How you end the webinar will help or hurt your chances of conversion;
The 3-step process you can use to double your conversion rate; and
A trick for promoting your webinar
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
In this episode, I dive into the essential steps for doubling your conversion rates on webinars. Whether you've been following my series or just tuning in, this episode is packed with practical tips that can make or break your webinar's success.
How webinars serve as a powerful tool for generating high-quality leads.
The benefits of a well-structured webinar in building trust and authority.
The need for a clear and compelling CTA at the end of the webinar.
How a 21-day email sequence can address pain points and encourage action.
The “Finger Snap” question as a tool to identify the biggest challenges in your business.

Friday Aug 16, 2024
584: 5 Tricks to Filling Your High Converting Webinar (Pt 2 of 2)
Friday Aug 16, 2024
Friday Aug 16, 2024
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
How to increase your email open rate and click rate by up to 50%;
A trick for getting more people to see your social media posts about your webinar; and
Why you should be inviting your past clients to webinars
If you have not already listened, check out Part 1 of this series.
-> 5 Tricks for Creating a High Converting Webinar
Check out a webinar I created on how we help mortgage brokers earn more through transparency, support and training.
-> Why BRX?
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
In this episode, I'm diving into the second part of our webinar series. Last time, we talked about how to create a high-converting webinar. Now, it's time to fill those seats. I'll be sharing my top five tricks to increase your open rates, get more visibility on social media, and why inviting past clients—even those you think won’t be interested—is a game-changer. If you've struggled with getting people to show up, this episode is packed with actionable tips to turn that around.
How to utilize the “Resend” feature with a new subject line to double your open rates.
Call clients and network personally to invite them to your webinar, boosting attendance and creating referral opportunities.
Encouraging comments on social media posts instead of sharing direct links to drive engagement and improve algorithm visibility.
Using tactics like adding webinar details to your email signature and inviting high-profile individuals to help promote your event.
Partner with real estate agents and other professionals to use their lists for promoting your webinar and driving attendance.

Monday Aug 12, 2024
583: 5 Creative Marketing Ideas - John Lee
Monday Aug 12, 2024
Monday Aug 12, 2024
Today, we're joined by John Lee of Arise Mortgage.
In this episode we will cover:
How he adds value with FA’s and Accountants;
How he stays in touch with his pre-approvals;
How his podcast helps him build his network; and
His creative use of Christmas cards and birthday messages
To connect with John, you can check out the links below:
Facebook
Instagram
LinkedIn
Website
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
In this episode, John Lee and I discuss the five innovative marketing strategies designed to elevate your mortgage brokerage business. John Lee, a top-performing mortgage broker from Vancouver, joins us to share his creative approaches that make a significant impact with slight adjustments. Throughout our conversation, you’ll discover how John incorporates early conversations with financial planners and accountants, effectively uses an eight-week pre-approval campaign and leverages his podcast to expand his professional network. John’s unique methods for client engagement, such as sending personalized Christmas cards and birthday messages are also tackled. These small yet thoughtful gestures leave a lasting impression on clients and help generate more referrals. You’re going to find this episode truly enjoyable.
In this episode, we will cover:
John’s transition from financial advisor and property manager to mortgage broker.
Importance of early conversations with financial planners and accountants.
Implementation of an eight-week pre-approval campaign.
Leveraging a targeted podcast to expand professional networks.
Creative client engagement with personalized Christmas cards and birthday messages.
Offering value-added services to stand out in the competitive market.
Building a referral network with financial planners and accountants.
Automated follow up emails with valuable content for clients.
Personalized voice recordings for birthday wishes.
Launching a podcast focused on the Asian Canadian community.

Friday Aug 09, 2024
582: 5 Tricks For High Converting Webinars (Pt 1 of 2)
Friday Aug 09, 2024
Friday Aug 09, 2024
In this short 10-minute podcast series, Scott shares 5 tricks to make your webinars convert.
In this episode, we will cover:
Why the title matters;
The 3 I’s: Impact, Intrigue and Interaction;
How to include authority;
Focus on the problem from their perspective; and
2 different CTA’s you can use to increase your conversions
If you find this useful, please subscribe to your favorite player.
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb
In this episode, I'm going to share five tips for creating high-converting webinars. Webinars have been a key part of my work for the last eight years, and I've conducted countless sessions while also taking extensive training on the subject. Whether you're targeting first-time buyers, investment clients, or any other audience, a great webinar is an incredibly powerful way to engage with a large group of people. Webinars can be very useful if you do them right. Come with me as I go over these tips for better meetings that will get more people to participate and lead to sales. This is something you'll definitely want to pay attention to if you're looking to improve your webinar game.
We will focus on:
Craft compelling titles to boost attendance.
Use the “three I’s” to engage the audience (Impact, Intrigue and Interaction).
Highlight negative consequences and offer solutions.
Focus on sequencing and understanding audience issues.
Establish authority through case studies.
Personalized follow up for conversion.
Storytelling to emphasize consequences and solutions.
Use “assume close” and “two choice close” for effective sales.

Monday Aug 05, 2024
581: The Top 4 Commercial Financing Myths - Tuan Luong
Monday Aug 05, 2024
Monday Aug 05, 2024
Today, we're joined by Tuan Luong. He is a commercial financing genius based out of Vancouver, BC.
In this episode we will cover:
How to finance residential files through commercial channels
Rentals with up to 95% LTV
Buying your commercial space? You can finance up to 110% LTV
Commercial is not just real estate
To connect with Tuan Luong, you can check out the links below:
Instagram
LinkedIn
Website
Follow me on Instagram
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: www.finmo.ca/ilmb