I Love Mortgage Brokering

541: What is better for generating leads: phone calls or DMs?

In this episode, I am going to share with you what I learned from running a 30 day experiment with 32 brokers who made a total of 2,527 DMs and 2,388 phone calls.
For the record, that is 125.6 DM’s and 1119.4 phone calls per business day.
In this episode I will also cover…
Asking for advice to get business
Commenting to get valuable content
To Sign Up For Battle Royale:
Gameofphones.live
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
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Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
Buckle up as we reveal the game-changing insights from our epic phone calls vs DMs Battle Royale, where the power of personal touch goes head-to-head with the efficiency of digital messaging. Our 32 brokers didn't hold back in this 30-day lead generation showdown, clocking in thousands of calls and DMs with some eye-opening results. Not only will you get the lowdown on which method triumphed, but I'm also spilling the beans on a couple of killer tactics that can supercharge your outreach game, whether you're a seasoned pro or just throwing your hat into the ring.
Key talking points from this episode:
Two tactics to enhance DM and phone call outreach for brokers.
Networking strategies for realtors, using requests for advice to build a referral network.
The power of social media comments as a powerful tool to start direct message conversations with potential clients.

540: How to Fill A Room Full of Realtors - Michelle Castle

In this episode we will cover:
How she uses education to build a never-ending pipeline of referral partners;
How she converts them from student to referral source; and
How she uses a simple strategy when she meets them to build massive amounts of trust and rapport 
To connect with Michelle Castle:
https://www.instagram.com/themichellecastle
https://www.facebook.com/mortgagesbymichellecastle
https://www.linkedin.com/in/mortgagesbymichellecastle
To Access the free presentation I mention use the link below:
https://mybrokerpro.ca/brx-giveaway
Follow me on social media!
Instagram https://www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
The I Love Mortgage Brokering Show is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb
Mortgage industry virtuoso Michelle Castle to unlock the secrets of fostering successful realtor relationships and boosting your mortgage business. Michelle shares the transformative impact of offering Continuing Education credits to realtors, a strategy that accounts for an astonishing 60 to 70 percent of her business. If you're ready to transform your mortgage outcomes and achieve success through realtor collaboration, tune in to this episode and be inspired to implement Michelle's strategies in your own career.
 
Key talking points from this episode:
How innovative educational outreach and personalized CRM strategies underpin Michelle's success in the mortgage industry.
Strategic event scheduling and content creation boost engagement and follow-up opportunities with realtors.
Authenticity in building a brand within the real estate market and the power of one-on-one meetings and classes.
How to enhance client interactions and maintain high levels of service using CRM tools like Salesforce and strategic scheduling
The effectiveness of combining education with networking to build strong professional relationships.

539: How to Book A Meeting With (Virtually) Any Realtor

How to Get a More Meetings With Realtors 
 
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today. 
 
In this episode Scott will cover:
The #1 best way to handle last minute cancellations that will ensure you get a second meeting booked
One tweak that improved our agents show up rate from 40% to 80%
Two tactics for rapidly building rapport and breaking the ice
 
For more tactical videos that don’t make it into the episode follow Scott on IG. 
https://www.instagram.com/scottpeckford/
 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
 
Find out more about BRX Mortgage: www.whybrx.com
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb
Ever felt like you're hitting a brick wall when trying to schedule meetings with real estate agents? You're not alone. In this must-listen installment, Scott reveals the transformative "Triangle for Trust" strategy that skyrocketed one agent's meeting attendance rates with real estate agents from a meager 40% to a stunning 80%. If you've ever struggled with no-shows or last-minute cancellations, you can't afford to miss this!
 
Key talking points from this episode:
Common challenges mortgage brokers face like last-minute cancellations and securing second meetings.
Leveraging insider information for introductions and adding value through thoughtful social media interactions.
The power of strategic relationship building and pre-meeting engagement in the real estate industry.
The Triangle of Trust which establish trust and open lines of communication

538: Scripting and Scaling a $100 Million Business - Amir Syed

In this episode we will cover the following:
He shares a framework he builds scripts and it’s pure gold
He also shows the exact script and sequence for targeting and DMing luxury realtors
The biggest reason successful LO’s fail to scale. . We get into some very tactical advice on this one… Including hiring and interviewing. This is an episode you are going to want to listen to more than once. 
 
To connect with Amir Syed  you can check out the links below
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb
 
Follow on instagram https://www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
 
Two key things you need to fund $100+ million, scripting and scaling.. He shares a framework he builds scripts and it’s pure gold He also shows the exact script and sequence for targeting and DMing luxury realtors The biggest reason successful LO’s fail to scale. We get into some very tactical advice on this one… Including hiring and interviewing. This is an episode you are going to want to listen to more than once.
 
We will also cover:
Effective communication skills in elevating one's income and professional growth.
Strategies for hiring and interviewing, delegation, and leadership in the mortgage business.
Scripting and framework for creating effective scripts and direct messages for luxury realtors
Effective networking strategies, including the importance of genuine connections and strategic giving on social media.
Emotional intelligence in engaging clients and building relationships with luxury realtors.
 
To connect with Amir Syed you can check out the links below:
Linkedin: https://www.linkedin.com/in/amirsyed/
Website: https://www.growthonlycoaching.com/
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow on instagram: instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com

537: What is the best gift to give a Realtor to get referrals?

In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.
 
In this episode we will cover how the right gift can…
Reduce the number of client of shopping around on you 
Reduce the chances of losing a client mid way through the process 
Reduce the number of appraisals you have to pay for.
Please rate and review this podcast if you found this useful.
 
Ever pondered how a well chosen gift could become the cornerstone of a thriving real estate empire? Today’s episode of the 10-Minute Tactical Podcast, Scott Peckford dives deep into the art of strategic gift giving and its powerful impact on cultivating relationships and fueling business growth. Inspired by the book Giftology and the remarkable story of Petrus Engelbrecht’s donut diplomacy, discover the intricacies of personalization in gifting and ultimately create those “wow” moments that can set you apart from the competition.
 
Key talking points from this episode:
Strategic gift giving in real estate is a powerful tool for building client relationships, earning referrals and standing out from competitors.
Personalization, unexpectedness and timeliness are crucial elements in choosing the right gift that resonates with clients.
Small gestures like handwritten notes or celebratory gifts for milestones can enhance client retention and satisfaction.
Implementing a thoughtful gifting strategy can lead to a high return on investment.
Reciprocity is key in strategic gifting, fostering stronger client bonds and encouraging loyalty and referrals.
Resources:
Website: https://ilovemortgagebrokering.com/
Email: scott@ilovemortgagebrokering.com

536: How to Fund $100+ Million a year and work 24 hours a week - Wally Elibiary

Would you like to work only 24 hours a week, take 20 weeks of vacation and still fund $100+ million? 
In this episode Scott will cover
How he refers OUT  $2 million+ a year to his partners
How he funds $200 million a year, while working only 24 hours a week
Oh, and he takes a full 20 weeks of vacation a year!!
If you want to  get a discount and join the 6 Lane Highway Academy use the link below:
Six Lane Highway
https://24-7mindset.com/6-lane-aff?ref=scott50
Learn more about Wally Elibiary:
Linkedin: https://linkedin.com/in/coachwally 
Website: wallyelibiary.com 
Book: https://24-7mindset.com/ 
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow on instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
 
Imagine clocking in a mere 24 hours each week yet still crushing ambitious financial targets— yes, we’re talking about funding a staggering $200 million a year. Join us in today’s episode of I love Mortgage Brokering where Scott Peckford features the renowned Wally Elibiary, a mortgage industry innovator who guides finance professionals in expanding their operations and reclaiming their invaluable asset— time. 
 
In this conversation, Wally narrates his remarkable shift from exhaustive work hours to a  refined 24-hour weekly schedule, all while managing to fund a staggering million dollars every year. Let’s explore the methods, tactics and mindset shifts that have driven Wally’s professional and personal life to achieve sustainable triumph and satisfaction.
Key talking points from this episode:
Wally mastered work-life harmony by cutting his work hours to 24 per week and still funding $200 million annually in the mortgage sector. 
Strategies for leveraging human resources, systems and technology to build a self sustaining business that allows for personal fulfillment outside of work. 
Wally’s innovative Six Lane Highway referral system and his approach to transforming his client database into a revenue generating asset.
The benefits of strategic partnerships with CPAs and financial advisors to foster a strong referral network and fuel business expansion.
The personal cost of professional success, navigating the transition to empty nesters and achieving a balance between career milestones and enjoying life.

535: How to Save 5 Hours a Week on Email

In this short 10 minute podcast series Scott shares how a couple little tweaks can help save you a ton of time on email
In this episode we will cover How to reduce your time on email by up to 80% How to find the perfect email templates How to have someone else write emails exactly like you do.
If you have an email tip please you think helps send me an email to scott@ilovemortgagebrokering.com
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow on instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
Are you drowning in a sea of emails? Struggling to keep up with the constant influx of messages in your workweek? In this episode of Tactical 10-Minute Podcast, Scott reveals the game-changing single-inbox strategy. Learn how to cut through the noise and reduce your email handling time by up to five hours a week. Whether you're a one-person show or the ringleader of a team, these email mastery tactics are your ticket to a smoother, more productive work life.
 
Key talking points from this episode:
How to utilize a single-inbox system to manage a high volume of transactions and diverse business interests.
Using email templates and organizing emails into folders to streamline communication.
Significance of owning your email domain to avoid losing contacts if changing companies.
How video responses like  Loom or BombBomb can speed up communication and improve clarity in tone.
Leveraging AI  to generate different versions of an email or to shorten content.

533: How to Clone Your Top Referring Realtors in The Next 24 Hours

Welcome our 10 Minute Tactical Podcast Series!!
In this 10 minute-ish episode Scott shares 1 tactic you can use to clone your best realtor partner in the next 24 hours.
He shares how he discovered this tactic and how you can modify to potentially find more amazing partners.
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow on instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
In this episode of I love Mortgage Brokering, Scott Peckford unveils a revolutionary approach to turbocharging your mortgage business as he shares the serendipitous moment that transformed his business strategy. Learn actionable insights on how to leverage existing relationships, employ effective communication techniques, and replicate your most fruitful realtor connections to widen your network.
 
Whether you're a seasoned mortgage professional or just starting out, this episode of the 10-Minute Tactical Podcast is a gold mine of practical advice. Tune in, take notes, and prepare to elevate your mortgage game to new heights!
 
Key talking points from this episode:
Practical methods for mortgage professionals to enhance their network, emphasizing the importance of strategic outreach to top realtors.
Scott’s personal experience with a serendipitous partnership with realtors which led to an effective strategy for expanding his network.
Specific tactics for mortgage agents to identify and replicate their best realtor partnerships, aiming to grow their referral base and enhance business outcomes.
 

532: Why Bank Mortgage Specialists Are Switching to Brokering - Sarah Mathieu

Today, we're joined by Sarah Mathieu. Sarah is the founder is based out of Kamloops, BC. She is also the founder of Mortgage Tech.
 
She is an ex Bank Specialist who is loving the mortgage business and shares several of the benefits she has discovered working on this side of the fence.
 
Sarah’s Info IG: instagram.com/mybrokerpro/ Website: mortgagetech.ca/
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow on instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
 
Ever wondered about life beyond the confines of a traditional banking career? In this episode of I love Mortgage Brokering, Scott Peckford chats with Sarah Matheiu, a former banker who has successfully transitioned to a mortgage broker. Together, they delve into the heart of the mortgage brokering business, from understanding the various compensation structures to the importance of choosing the right lender, all in pursuit of superior client satisfaction and long-term retention.
 
With Sarah's expert guidance, discover enticing benefits of higher earning potential and the autonomy that comes with managing work files from anywhere on the globe. Tune in for an enlightening discussion that could be the catalyst for your next career leap in the mortgage industry.
 
Key talking points from this episode:
The benefits of the transition, including independence, higher earning potential, work-life balance, and the ability to work remotely.
Understanding different compensation structures in the mortgage brokering industry and the significance of choosing the right lender for client satisfaction and retention.
Marketing strategies, the use of social media, and leveraging CRM systems for building a strong personal brand.
Transparency and asking the right questions to ensure a smooth and rewarding transition to a brokering career.

531: How Jarrod Shaw Turned 5 Realtors Into 55 with No Cold Calling

Today, we're re-joined by Jarrod Shaw. Jarrod is a Mortgage Broker at Merge Mortgage from Lethbridge, Alberta, who has managed to turn 5 Realtors partners into 55 with no cold calling.
 
Jarrod is here to discuss how he's grown his Realtor partners with no cold calling or sales pitches, and what extra things he's put in his process to organically grow these relationships.
 
Jarrod's 1st ILMB Appearance in Episode 366: https://mortgagebroker.podbean.com/e/366-jarrod-shaw-on-funding-110-mortgages-in-his-first-12-months/
 
Jarrod Shaw's Website: www.mergemortgage.ca
Jarrod Shaw's Instagram: @merge_mortgage
Jarrod Shaw's Facebook: @MergeMortgageGroup
Jarrod Shaw's LinkedIn: @JarrodShaw
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: https://hubs.li/Q01xdVGv0
 
Follow on Instagram: @scottpeckford
 
Find out more about BRX Mortgage: www.whybrx.com
 
I Love Mortgage Brokering: www.ilovemortgagebrokering.com