I Love Mortgage Brokering

551: What We Learned from 100's of Hired Assistants

In this short 10-minute podcast series, Scott some of the lessons learned from hiring help for your mortgage business.
He will cover:
3 different strategies you can use and their pros and cons;
The #1 method I see nearly every top producer use (And it’s not what most people do);
The biggest mistake brokers make when hiring part time help
If you are needing to hire or are thinking about hiring I recommend you go back and listen to Episode 544 where I share the replacement ladder and I break down who to hire in what order.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, Instagram: Instagram (@scottpeckford) I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about what Scott is doing at BRX Mortgage: whybrx.com
I explore the effective hiring strategies for mortgage and real estate assistants in this short 10-minute podcast, where insights and real-life examples from onboarding over a hundred assistants will serve as a guide on how to scale business efficiently. 
 
Key talking points from this episode:
The importance of hiring mortgage or real estate assistants at the right time.
Benefits of sharing an assistant between brokers or agents as a cost-effective and time-efficient hiring strategy.
Advantages of hiring part-time assistants, including flexibility and the ability to delegate a wider range of tasks beyond file management.
Testing of technical skills to ensure that the assistant can perform at the expected level.
Long-term employment of assistants is often a sign of a successful and stable business.

550: What To Say When Making Calls - Paula Nirschl

Don’t know what to say when making calls? Most people struggle because they don’t know what to talk about.
In this episode Paula shares:
3 Different openings to use when calling your past clients
The best questions to ask to build rapport with a new realtor
A very clever trick to increase the number of debt consolidation loans
Paula Nisrchl is the head coach for the Guild Mortgage Elevate program and Scotsmens guide ranked LO based out of Vancouver, Washington.
To connect with Paula Nirschl you can check out the links below: Elevate Coaching Program | Guild Mortgage (guildmortgage.com/about-us/elevate-coaching-program/)
Switch to Guild | Guild Mortgage Career Opportunities (guildmortgage.com/switchtoguild/)
LinkedIn (linkedin.com/in/paula-nirschl-robb-wa-mlo-383396-1a279839/)
Instagram (instagram.com/your_loan_coaches/)
Facebook (facebook.com/mortgagepartners)
 
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For more tactics and tips follow Scott on Instagram
I Love Mortgage Brokering.
Find out more about what Scott is doing at BRX Mortgage.
Join me as I talk with Paula Nirschl, a Vancouver, Washington-based Scotsman Guide Rank Loan Officer and chief coach for the Guild Mortgage Elevate Program. Find out how her experience coaching basketball helped her become a remarkable cold caller in the mortgage industry. Through role-playing and real-world scenarios, we go deeply into the nuances of cold calling methods, creating an entertaining discussion.
 
Key talking points from this episode:
Building relationships and focusing on how one can provide value to others, rather than showcasing expertise
Asking open-ended questions and being genuinely curious about the person you're interacting with.
Active listening and genuine curiosity about others' interests, family, business, or background fosters a sense of value and care.
Adapting to changes in technology and consumer behavior in the mortgage industry.
Viewing oneself as a prospector first and foremost, regardless of the industry.

549: 5 Tactics to Double Your Email Open Rate

Contrary to popular opinion, email is not dead. Most people are doing it all wrong. I have personally made most of my money from email. In this episode I will share how you should:
Write to one person;
Share stories;
Don’t write in large paragraphs;
Include an image or screenshot;
Always include a Call To Action/CTA
Check out the Daily Seinfeld Email video.
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For more tactics and tips follow Scott on Instagram
I Love Mortgage Brokering.
Find out more about what Scott is doing at BRX Mortgage.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
 
In this episode of the 10-Minute Tactical podcast, I reveal five tactics to revolutionize your email strategy. From dissecting why your emails aren't garnering responses to injecting excitement into your content, I’ll share actionable insights to elevate your email game.
 
Key talking points from this episode:
Personalizing your emails by addressing them to one specific individual rather than a group.
Incorporating storytelling into your emails can capture attention and make your content more memorable.
Breaking up your content into smaller, digestible chunks to make it easier to read
Enhancing your email content with images or screenshots to complement your stories and make them more compelling.
Including a clear and compelling CTA can encourage engagement and drive desired outcomes.
Utilizing the PS section of your email to add additional information or a secondary call to action

548: 12 Steps to Write Your First Book - Nick Pavlidis

Today, we're joined by Nick Pavildis. Nick is the founder of ‌AuthorityGhostWriting.com
If you have ever wanted to write a book as a marketing tool for your mortgage business Nick breaks down in minute detail the exact 12 steps you need to do to accomplish this.
In this episode we will cover:
The #1 mistake most people make when writing a book
How to use the writing process to help you market your book
How to pull this together in way less time than you would expect.
I have written a book and I bought a course on writing a book and Nick’s stuff blew me away. It was so good.
If you want to connect with Nick you can email him here or visit his website.
Nick Pavlidis Authority Ghostwriting
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
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I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.comNick Pavlidis, the creator of AuthorityGhostwriting.com, joins me today to provide his knowledgeable ideas. Along with going over the top errors made by beginning authors and how to include marketing into your writing process, Nick and I will go over the 12 necessary steps for writing your first book. The episode deconstructs the process of planning for future success as well as recounting past events, with an emphasis on developing thought leadership. This episode is jam-packed with tactics to help you construct your intellectual legacy, whether you're an aspiring writer or an experienced expert trying to increase your influence.
Key talking points from this episode:
Strategies for writing a book that engages readers emotionally and addresses potential objections subtly.
How to write a customer-centric book that understands the ideal customer and targets future customers, not just documenting the current state.
Structuring chapters effectively starting with a relatable story and reflecting on it to teach lessons that resonate with the reader.
The use of storytelling to craft compelling stories that overcome objections and inspire action.
Networking through the book-writing process to build relationships with strategic future partners.

547: 5 Tactics to Double Your Google Reviews

In today’s episode Scott shares 5 tactics you can use to increase the quality of your Google Reviews.
Scott will share how he used this framework in two conversations over the past week:
Why being awesome is not enough:
The best time to ask for a review, hint you are probably not doing it soon enough;
How to make it super simple for clients;
How to turn compliments into reviews
To check out James Loewen’s Reviews
For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering.
To find out more about what Scott is doing at BRX Mortgage.
Thanks again to our title sponsor Lendesk for making this show a reality. Visit lendesk.com/finmo
Today, I’ll present an episode that's all about taking your Google reviews to the next level. Trust me, you don't want to miss out on the valuable insights I've packed into this one that will help you not only be excellent in your field but also ensure that your brilliance is recognized through glowing online testimonials. I'll walk you through the process of capturing those perfect moments of praise and encouraging satisfied clients to share their experiences. Additionally, I'll demonstrate how to craft responses that incorporate keywords to boost your search engine visibility.
Key talking points from this episode:
Setting the expectation for a review early in client interactions
Capitalizing on moments of client praise by inviting them to write a review
Responding to every review and incorporating keywords are recommended to improve SEO
Prime times to ask for reviews like peak moments, such as after receiving approval or closing
The use of specific numbers and details in reviews to increase believability and impact.
How to make it easy for clients to leave reviews by providing them with a written template based on their compliments

546: $100 Million Dollar Journey Update - Jewels Ferris

In 2018 I launched a web series called "The $100 Million Dollar Journey" with my business partner Jewels Ferris.
The goal was to go from $8 million a year in production to $100 million in 5 years.
We shot 10 episodes and life got in the way and we didn’t have time to do an update show.
In this episode Jewels and I talk about the lessons she learned along the way to funding $100 million.
You can view the entire web series here.
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering.
To find out more about what Scott is doing at BRX Mortgage.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Today, we have Jewels Ferris where she shares her story of her rise from $8 million to an incredible $100 million in revenue in just five years. In this episode, I dive deep into the strategies, team resilience, and technological advancements that have been pivotal in Jewels' journey of scaling her business and embracing a remote-work lifestyle that's transformed both her personal and professional life.
Key talking points from this episode:
The art of scaling up and the importance of letting go of micromanagement.
Strategies for orchestrating client management and teamwork.
Nurturing a supportive work culture and maintaining a positive mindset.
The critical role of team management and its impact on client relationships.
Balancing automated systems with personalized outreach in database marketing.
The importance of heartfelt team care and strategic automation for maintaining business success.

545: The Replacement Ladder for Mortgage Brokers

Thinking of hiring? If you hire in the right order it will make you far more efficient.
In this short 10 minute podcast Scott shares a framework he learned from Dan Martell’s Book, called. “The Replacement Ladder.”
Scott will share with the 6 types of hires you need to make and the ideal order to make them.
Check out Dan’s book, Buy Back Your Time, for more ideas on how to replace yourself in your mortgage business.
For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering.
To find out more about what Scott is doing at BRX Mortgage.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, I’ll be revealing the secrets from Dan Martell's game-changing book, "Buy Back Your Time," and how it specifically applies to the mortgage brokering industry. I’ll guide you through the steps to offload personal and administrative tasks to optimize your work-life balance and productivity. Plus, I'll discuss cutting-edge marketing tactics to attract and convert leads and the transformative decision to hire a dedicated sales professional.
Key talking points from this episode:
How offloading personal and administrative tasks can lead to better productivity and service standards
The Replacement Ladder method, focusing on strategic hiring to enhance efficiency
The importance of being a good leader and building a positive team culture.
Creating a well-structured team enables brokers to maintain a successful business while enjoying more free time and a better quality of life.
A dedicated sales professional is essential for brokers aiming to step back from daily operations
How to scale a mortgage brokerage through strategic hiring and marketing techniques

544: How to fund 200+ Mortgages from a Van - Sara Keller

Today, we're joined by Sarah Keller from Guild Mortgage who funds 200 mortgages a year working from a Van. 
In this episode we will cover
How did she break the news to her referral partners
How she has continued to grow a referral based business even though she on the road most of the year
Technology stack she is using
If you want to get a cheat sheet I created from this episode:
-> 200+ Mortgages From a Van Cheat Sheet
For more tactics and tips follow Scott on Instagram or visit I Love Mortgage Brokering.
To find out more about what Scott is doing at BRX Mortgage.
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Explore the adventurous life of Sara Keller, a mortgage broker who’s redefining success by blending her passion for van life with her professional career. This episode unveils how Sara leverages technology, maintains client relationships, and cultivates a thriving referral-based business, all while living on the road. Get inspired by her story and discover how you too can embrace the freedom of remote work without compromising your ambitions in the mortgage industry.
Key talking points from this episode:
Sara uses an essential tech stack to maintain her business on the go, including the revolutionary impact of Starlink for reliable internet connectivity.
The importance of nurturing professional relationships and building a strong referral network to keep her business thriving regardless of her physical location.
Difficulties of van life, including the balance of work and travel and the challenges of maintaining vital professional relationships without a fixed address.
How Sara’s being open about her lifestyle has led to admiration and unexpected support from her network.
Sara’s communication tactics such as regular Thursday email updates and Monday phone calls.

543: 3 Questions to Solve 99% of your broker business problems

In today’s episode Scott shares 3 questions he uses to help Top Producers identify and solve their biggest challenges. 
Scott will share how he used this framework in two conversations over the past week: 
$80 million a year producer and we talked about how to get his UW team to do the strategy calls
$100 million dollar team who are currently swamped in files and their killer admin is still on Mat leave
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Visit I Love Mortgage Brokering to find more podcasts
Find out more about what Scott is building at Why BRX 
Thanks again to our title sponsor Lendesk for making this show a reality. 
Visit www.lendesk.com/finmo 
 
In this episode 10-Minute Tactical podcast, I'm excited to share with you the art of managing high-performing mortgage broker teams. Learn the strategic prowess of question-based problem solving with insights on inspiring your team, maintaining workflow during staff changes, and refining processes for peak efficiency. I'll guide you through my conversations with top-tier mortgage brokers, and why it's crucial to keep an eye on team dynamics. Whether you're a seasoned broker or just starting out, this episode is packed with actionable advice to help you lead your team to success.
Key talking points from this episode:
Consequences of poor management, including high turnover and employee burnout.
Refine processes, leverage technology, and align the workforce to overcome business challenges.
The need to recognize different team roles, prevent role blurring.
Understanding team dynamics and proactive hiring approach
Preventing support staff from engaging in conflicting side projects.

542: A Simple Marketing Plan to Fund 100+ Files a Year - Atif Muhammad

Here's how Atif Muhammad - a mortgage broker based out of Regina, Saskatchewan - fills a room with 100+ realtors every year. He does what he calls a Superstar Summit and it is absolutely brilliant.
He also shares how he uses automation in his business so he averages 45 minutes per file. One of his database marketing strategies is genius.
In this episode, we will cover:
How Atif fills a room every year with 100+ realtors and they do most of the work;
How he only does 1 call with a client for about 45 minutes;
His super simple marketing plan that helps him fund 120 mortgages a year;
One database marketing idea I absolutely love and you will too.
To connect with him, you can check out the links below:
instagram.com/atifmortgages
facebook.com/share/oqzXHvbrFCFcvJZa/?mibextid=eQY6cl
atlasmortgagegroup.ca/
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Instagram: instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
I'm thrilled to bring you an exclusive conversation with Atif Mohammed where we talk about an effective and surprisingly straightforward marketing strategy. We cover a range of topics, from securing venues to the delicate task of choosing speakers who resonate with real estate professionals. If you've been searching for that elusive piece of advice to propel your real estate business past the 100-deal mark annually, then this is the episode you can't afford to skip!
 
Key talking points from this episode:
The benefits of owning your own business and the opportunities to expand beyond traditional banking limits.
The significance of careful planning, from selecting speakers to marketing,
Leveraging technology to uphold exceptional client service without being overwhelmed.
The importance of a robust CRM system and automated video communication in maintaining client engagement during the mortgage process.
How maintaining a disciplined schedule allows for both personal life balance and business success.
Setting realistic goals and managing time effectively between daily operations and long-term business development.