Friday Mar 01, 2024
537: What is the best gift to give a Realtor to get referrals?
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover how the right gift can…
- Reduce the number of client of shopping around on you
- Reduce the chances of losing a client mid way through the process
- Reduce the number of appraisals you have to pay for.
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Ever pondered how a well chosen gift could become the cornerstone of a thriving real estate empire? Today’s episode of the 10-Minute Tactical Podcast, Scott Peckford dives deep into the art of strategic gift giving and its powerful impact on cultivating relationships and fueling business growth. Inspired by the book Giftology and the remarkable story of Petrus Engelbrecht’s donut diplomacy, discover the intricacies of personalization in gifting and ultimately create those “wow” moments that can set you apart from the competition.
Key talking points from this episode:
- Strategic gift giving in real estate is a powerful tool for building client relationships, earning referrals and standing out from competitors.
- Personalization, unexpectedness and timeliness are crucial elements in choosing the right gift that resonates with clients.
- Small gestures like handwritten notes or celebratory gifts for milestones can enhance client retention and satisfaction.
- Implementing a thoughtful gifting strategy can lead to a high return on investment.
- Reciprocity is key in strategic gifting, fostering stronger client bonds and encouraging loyalty and referrals.
Resources:
Website: https://ilovemortgagebrokering.com/