629: From 700 Followers to 11,000 in 8 Months! - Andrew Thake

Want to build a mortgage business that attracts leads online? How do you turn SEO, blogging, and social media into a lead-generating machine for your mortgage business?

Today we’re joined by Andrew Thake, a top mortgage broker in Ottawa. He shares how he built a thriving mortgage business by mastering SEO, blogging, and now social media—growing his Instagram to 11,000+ followers and closing 180 deals a year.

In this episode, we will cover:

1. SEO & Blogging Success – How writing daily blogs helped Andrew rank at the top of Google and generate 70% of his business online.
2. Jumping Into Social Media – Why he committed to video content, built a studio, and started posting consistently.
3. Content Strategy That Works – How he finds topics, writes scripts, and uses ChatGPT to refine hooks and ideas.
4. Video Production & Posting – The process behind creating two to three engaging videos per week.
5. The Long Game of Branding – Why social media isn’t just for leads but for retention, referrals, and long-term growth.

To connect with Andrew, you can check out his socials:

Instagram
andrewmortgage.com

 

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

 

I Love Mortgage Brokering is in partnership with Ownwell.

To learn more, visit ownwell.ca. 

 

Imagine growing your social media following from just 700 to 11,000 in only eight months. Sounds unreal, right? Well, today's guest, Andrew Thake, did exactly that—and he's breaking down his entire process. Andrew, a veteran mortgage broker, decided to dive into social media, and the results have been game-changing. In this episode, we talk about how he creates content, finds inspiration, and balances social media with running a successful business. If you're looking to grow your online presence, this one's for you!

Here are the talking points we covered:

• How Andrew skyrocketed his social media following in just eight months
• The shift from blogging to video content: what worked and what didn’t
• The importance of consistency in building an online presence
• Where to find content ideas (Google trends, AI tools, industry trends)
• Andrew’s process for scripting, filming, and editing videos
• How social media plays into brand awareness and client retention
• Balancing social media with running a mortgage business
• The role of AI in content creation and brainstorming