Monday Apr 07, 2025
636: Why Every Canadian Broker Needs to Know About Ownwell - Dan MacDonald
What if your past clients could generate consistent leads—for you and your referral partners—every single month?
Dan MacDonald, CEO and co-founder of Ownwell, joins us to talk about how his journey from comic book artist to tech entrepreneur led him to build one of the most powerful homeowner engagement tools in Canada. Ownwell helps brokers stay top of mind and turn client databases into a lead-generating machine.
In this episode, we’ll cover:
- The Origin of Ownwell – Why Dan built a Canadian version of Homebot to help brokers maintain relationships and drive repeat business
- What Brokers Are Doing Wrong – Most brokers send boring, irrelevant content to past clients. Ownwell changes that with highly personalized reports.
- What Makes Ownwell Work – With open rates as high as 80%, brokers can stay top-of-mind by showing clients their home equity, buying power, and more.
- Adopt My Mortgage – A new feature that lets brokers co-market with referral partners and access their databases to generate leads.
- Mindset of Top Performers – Don’t overthink it—just enroll your clients and start the conversations. The brokers who win are the ones who take action.
Want to turn your past client database into a steady stream of mortgage leads? Go to ownwell.ca, use code ILMB100 at checkout to waive the $100 setup fee, and claim one of the remaining limited spots for the “Adopt My Mortgage” feature!
To follow Dan, you can check out the links below:
Follow Scott on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
I Love Mortgage Brokering is in partnership with Ownwell.
To learn more, visit: ownwell.ca.