574: 4 Reasons to Focus on a Niche

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.

In this episode we will cover:

1. 4 Reasons you should consider a niche

2. The 3 categories of niches

3. The 1 niche I told my son I would personally focus on if I were him

 

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Did you know that specializing in a niche can make a huge difference in the mortgage business? In this episode, I will offer a compelling strategy to carve out a unique space in the market: niche specialization. I’ll share insights on the importance of focusing on a niche, the benefits it brings, and actionable tips to help you implement this strategy effectively.

 

In this episode, we will cover: 

• Importance of focusing on a niche in the mortgage business
• Benefits of targeting a specific client type or referral source
• Examples of different types of niches in the mortgage industry
• Advantages of niche specialization in the mortgage industry