Monday Jun 03, 2024
564: Collaboration Over Competition - Em Miszk
Why do you need to focus on collaboration instead of competition?
In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business
To connect with Em Miszk you can check out the links below:
Facebook facebook.com/Portcreditmortgages
Instagram instagram.com/emilymortgagebroker/
LinkedIn linkedin.com/in/emily-miszk-aa978420/
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end.
In this episode, we will cover:
- The importance of collaboration over competition for business growth.
- Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives.
- Authentic engagement with the audience and moving online interactions to real-life connections.
- The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry.
- The balance between continuous learning and content creation while maintaining authenticity.